ReachForce and Spear Marketing Group Announce Strategic Partnership

Walnut Creek, California (EastBayDaily) — ReachForce, a leader in cloud-based B2B data solutions for marketers, and Spear Marketing Group, a leading B2B demand generation agency, have announced a strategic partnership. Under the agreement, Spear will utilize ReachForce’s Continuous Data Quality Management capabilities and SmartForms™ technology to enhance the effectiveness of their customers’ demand generation, lead nurturing, and customer marketing programs. Additionally, Spear will join the ReachForce Alliance Program as a Preferred Consulting Partner which represents a small group of trusted thought leaders that ReachForce customers turn to when they need advanced demand generation consulting.

"At Spear, our clients count on us to deliver measurable results and a better return on their marketing investment,” said David Van Cott, Vice President Business Development at Spear. “The success of the demand generation programs and strategies that we develop on their behalf depends first on data quality – and we see ReachForce as a key partner in helping establish that foundation of success. Their technology will help us, and our clients, improve marketing results and ROI. It’s a win-win for us.”

Designed specifically for B2B marketers, SmartForms™ bridges the huge gap that exists between the need to keep lead registration forms short, and the need to capture the rich demographic and firmographic information required for lead scoring, nurturing, routing, targeting and segmentation. By appending data in real-time as leads are submitted, SmartForms™ enables marketers to streamline landing pages and increase conversions.

In addition to SmartForms™, Spear clients will also be able to improve the quality of their marketing databases and implement more comprehensive data strategies through the use of ReachForce’s Continuous Data Quality Manager (cDQM) and its Precision Contact Targeting Services.

"Sophisticated B2B marketers turn to ReachForce's data solutions in order to increase marketing effectiveness, "said Justin England, VP Business Development & Alliances at ReachForce. "By combining ReachForce's Continuous Data Quality Management Solutions with Spear’s expertise across the lead lifecycle – in demand generation, lead nurturing, and customer marketing – marketers can increase conversions, nurture prospects more effectively, and deliver qualified leads to sales more rapidly. We are thrilled to be partnering with the experts at Spear.”

ReachForce’s SmartForms and Continuous Data Quality Management solutions are also tightly integrated with Marketo, making it of particular appeal to Spear, a long-time Marketo agency partner. The firm currently counts more than 30 Marketo customers amongst its clients.

About ReachForce:

ReachForce delivers cloud-based data solutions for B2B marketing professionals to accelerate leads to revenue. The ReachForce Connected Marketing Data Cloud provides continuous marketing data enrichment and insights to help customers reach their maximum revenue velocity. Since 2005, more than 400 leading companies including Act-On Software, Dassault Systemes, Eloqua, GXS, Marketo, ReadyTalk, and Webtrends are increasing the effectiveness and driving higher revenue velocity through digital marketing automation initiatives with better quality and enriched lead data and insights from ReachForce. For more information about ReachForce and landing page best practices, visit our site at

About Spear Marketing Group:

Spear Marketing Group is a full-service B2B marketing agency specializing in demand generation, lead management and ROI-based marketing for high-technology companies. The firm helps its clients generate, nurture, and convert leads to revenue by utilizing a unique, holistic approach blending strategic expertise, creative flair, and a deep understanding of marketing technology. Clients include Dropbox, Navicure, and WatchGuard. For more information, visit


Mary Firme

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