Piedmont, California (EastBayDaily) — Festival Preview has rolled out new capabilities to help festival-goers make the most of their entertainment dollars during tough economic times, according to Daniel Ruby, publisher of the comprehensive directory and group blog covering all music festivals in North America.
“A big weekend of fun can be a great value, a small luxury to make up for other cutbacks at a time like this,” Ruby said, explaining that a one-time ticket purchase covers three or four days of entertainment and as many as three dozen acts.
Local and regional festivals may be in the best position to benefit from this new environment. “As people cut back on travel, they will be looking more intensively in their own backyards,” Ruby said. Festival Preview’s guidebook-style festival listings, including lineups, amenities, special features, e-commerce links and more, was designed to be especially helpful to the festival-goer comparing a variety of live music events.
The freshly updated and revamped Festival Preview (http://www.festivalpreview.com) now lists more than 1000 music festivals, including almost 600 with confirmed dates for 2009 and many late-season festivals that have yet to announce. Each festival has a unique page with a detailed basic listing. Upgraded listings for top-tier and participating festivals include additional multimedia features.
The comprehensive database and rich detail pages are among the new features of Festival Preview that will appeal to budget-minded festival-goers seeking musical escape and adventure in leaner economic times. The site also introduced a geographical capability that allows users to access content by any of 19 North American regions in addition to five top-level music genre categories. The blog, directory and news aggregation functions of the site are integrated in a new, highly visual design and built on a robust publishing platform.
Festival Preview serves the market as “the first stop for live music events,” where frequent festival-goers can research festival options and access information and services to enhance their festival experiences. Engaging with the site extends the user’s festival experience from a single day or weekend to a multi-month period before and after the event. This provides festival promoters and marketers an unmatched medium for reaching frequent festival-goers as they are in the process of planning festival trips.
Promoters confident despite downturn
For many 2009 spring and summer festivals, the current off-season is the time to tease fans with preliminary artist lineups and open the box office for holiday and early-bird ticket sales. Heading into the 2009 sales cycle, festival promoters are proceeding with caution but continued confidence that consumers will still turn out for summer music celebrations, Ruby said.
He said that the appeal of festival attendance as an entertainment option remains a constant even in a down market, pointing to the five big new rock festivals that were launched during an already recessionary 2008 and the continued strong audience draw for established festivals. “Smart festival managers are tightening their belts to ride out the economic storm. But the vast majority of festivals will come off as usual next year, though many can expect to see a modest drop-off in business.”
Dan Ruby’s career spans three decades as an editor and publisher in consumer and business publishing. He has been professionally focused on the festival marketplace since 2006.
About Festival Preview
Festival Preview LLC is the publisher of Festival Preview, the one-stop source of daily updated news, opinion and community involvement for North American music festivals of all genres. Festival Preview serves the needs of frequent festival-goers, live music fans who attend multiple music festivals per year. Festival Preview is located on the World Wide Web at http://www.festivalpreview.com.
Media Contact: Janel Hopper Hopper Associates (650) 561-3573