Rhythm NewMedia Announces iPhone Application Monetization and Advertising SDK

Mountain View, California (EastBayDaily) — Rhythm NewMedia, the leading mobile video ad network, today announced its monetization and advertising SDK for iPhone applications. Extending Rhythm’s popular RAMP (Rhythm Advertising Media Platform) interactive video and display ad units, the RAMP SDK introduces the new Application Launch ad unit which allows for full screen, interactive sponsorship messages while an application loads. This new ad unit will display on the momentarily idle screen, capturing the attention of iPhone users and creating a new brand building opportunity for advertisers.

Rhythm’s SDK is already deployed and effectively monetizing numerous iPhone applications from partners like CBS Mobile and Discovery Channel. The RAMP SDK already reaches hundreds of millions of unique impressions on mobile TV Smartphone applications where ads are sold by Rhythm’s national ad sales team, and this number is growing rapidly as new applications with Rhythm’s SDK launch each month.

Rhythm’s SDK Features: Five interactive ad units balance brand engagement with response      o Interactive Pre-Roll Video Ad (unique in the industry)      o Application Launch Ad      o Full-Page Interstitial Ads      o Banner Ads that Click-to-Video, Click-to-Website, Click-to-iTunes and more      o Sponsorship Badge Real-time reporting with DoubleClick’s DART and Microsoft’s Atlas provides simple integration for agencies and advertisers

“We’re pleased with the immense interest in our mobile ad SDK from premium media partners who desire to monetize applications with premium ad units that integrate seamlessly into their apps” said Ujjal Kohli, CEO of Rhythm NewMedia.

Application developers can contact sdk@rhythmnewmedia.com to learn more about how the new RAMP SDK can boost the monetization of their iPhone apps.

About Rhythm NewMedia Rhythm NewMedia is the leader in premium mobile video, working with top media partners to create, serve and monetize their popular TV shows. Rhythm has already worked with 60 media companies and 100 top name brand advertisers. Rhythm’s services include ad sales, ad serving, and mobile media hosting and serving. Investors include The Carlyle Group, Lightspeed Venture Partners, Morgenthaler Ventures and Rembrandt Venture Partners. For more information, please visit: http://www.RhythmNewMedia.com.


Lisa Friedrichs
Rhythm NewMedia