Emeryville, California (EastBayDaily) — Lyris, Inc. (LYRI), the global digital marketing expert, today announced that its Board of Directors has appointed Roy Camblin as president and chief executive officer. Mr. Camblin has served as a company director since February 2012 and was appointed chairman of the board in October 2012. The board has also accepted the resignation of Wolfgang Maasberg as the company's president, CEO and member of the board of directors. Mr. Camblin will assume executive responsibilities effective immediately.
“Roy is a charismatic and dynamic leader who brings tremendous experience to Lyris,” said Ty Comfort on behalf of Lyris’ Board of Directors. “His unique ability to inspire individuals and lead through change is exactly what we need at this stage of our company’s growth. We are confident that with Roy at the helm Lyris will continue on a path of success.”
Mr. Camblin brings significant executive management experience to Lyris, having served as chief information officer at Oracle, vice president of global operations and technology at Citigroup, and senior vice president of engineering at Zebra Technologies. At Oracle, Mr. Camblin was responsible for all internal technologies and infrastructure globally. At Citigroup’s Investment product division, Mr. Camblin was responsible for all operations and technology in 100+ countries. Mr. Camblin has also held CEO and other senior executive positions with other industry leaders including Wells Fargo, Navis/Zebra Technologies and Charles Schwab. Prior to his successful business career, Mr. Camblin spent 12 years as an officer and flight instructor with the U.S. Air Force.
“I am thrilled to be leading such a talented team through this next phase of growth,” said Mr. Camblin. “The impressive technology and customer momentum combined with the innovative culture and energy at Lyris is exciting. The monumental shift in data-driven marketing and deep customer analytics represent a massive opportunity and Lyris is well positioned to lead this market.”
Mr. Comfort concluded, “We want to thank Wolfgang for his years of service to Lyris. Since joining the company in 2010, Wolfgang has successfully aligned the company’s operational cost structure with revenues, and assembled a world-class leadership team that continues to deliver highly innovative digital marketing solutions. We wish Wolfgang the best in his future endeavors and welcome Roy into his expanded leadership role.”
Lyris, Inc. is a leading global provider of digital marketing solutions that helps companies engage with customers in more meaningful ways. Lyris products and services empower marketers to design, automate, and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions, and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms improve marketing efficiency by providing automated digital message delivery, robust segmentation, and real-time social, mobile, and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises solutions – Lyris ONE, Lyris HQ, Lyris LM- combined with customer-focused services and support.
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