Runa Signs Partnership with Magento to Bring their Real-Time Conversion Marketing Offering to Magento Customers

Mountain View, California (EastBayDaily) — Magento Commerce, developer of the world’s fastest-growing eCommerce platform, and Runa, the leader in conversion marketing solutions, today announced a partnership with Runa becoming a Gold-Level Industry Partner to bring Runa’s SalesLift to Magento Enterprise and Community customers.

Available via Magento Connect, the extension will help Magento Solution Partners and Magento customers quickly deploy Runa SalesLift to increase conversions by offering site visitors targeted smart deals in real-time, directly and measurably increasing sales and profits.

“Runa’s SalesLift technology addresses improvements of one of the biggest concerns of eCommerce merchants – shopper conversion,” stated Bob Schwartz, President of Magento. “Runa’s SalesLift targets this problem by using sophisticated algorithms in real-time to deliver intelligent deals to increase merchants ecommerce conversion. We are delighted to bring these tangible benefits to users of the Magento platform.”

On average, eCommerce businesses spend 15-25% of their revenues on SEM, SEO and related initiatives to drive traffic to their sites. Yet the conversion rate of prospective buyers actually buying hovers at a dismal 2 to 3 percent. Runa is squarely focused on solving this ongoing, complex problem and driving measurable increases in conversions, sales and profits. Runa SalesLift performs the following:     Analyzes each shopper session along multiple variables that affect conversion rates.     Correlates these results with conversion rate variables for each product/SKU.     Uses sophisticated conversion algorithms to deliver real-time Smart Deals personalized for each shopper session, while they are still shopping on the site, maximizing conversion at minimum cost.     Runa has demonstrated that providing the right deal to the right shopper for the right product at the right time significantly boosts sales compared to the usual ‘one-size-fits-all’ deals used by most merchants.     During check-out, each of the individual deals are automatically applied to the shopping carts, with no change to the shoppers’ purchase flow and no extra work required by the merchant.     The merchant retains full control by providing the overall business parameters within which the solution must work.     Actual performance is measured and available through detailed real-time reports.     Current Runa customers have seen their sales increase by 30-60 percent.     Runa’s business model is completely aligned with the merchants. Pricing is based on actual sales increases, with no transaction charge until there is at least a 10% increase in sales.

“We’re delighted to become a Magento Gold Industry Partner. Magento has built a strong, vibrant worldwide community, and we look forward to helping customers on the Enterprise and Community Editions significantly increase their sales and profits. We believe Magento’s merchants will welcome our cloud hosted, no-risk solution to solving a complex problem that guarantees sizeable sales increases or they pay nothing,” noted Ashok Narasimhan, co-Founder and CEO of Runa. “We’re also excited to reach out to Magento’s Solution Partner community and will be working closely with them to bring the solution to Magento customers globally.”

About Magento Magento is the fastest growing eCommerce platform with over 225 solution providers, 100,000 merchants and brands worldwide and a host of Industry Partners that create applications and extensions for the Magento platform. Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the eCommerce ecosystem.

About Runa Based in Mountain View, CA, Runa is the leader in conversion marketing solutions that help eCommerce retailers increase sales and grow profits. Runa delivers significant sales increases to eCommerce customers through a real-time, cloud-based service. For more information visit

Press Contact Carmen Hughes Ignite Public Relations W: 650.227.3280 ext. 1 C: 650.576.6444 carmen(at)ignitepr(dot)com


Ignite Public Relations, for Runa