Emeryville, California (EastBayDaily) — Sellpoints has evolved from a content syndicator into a Channel Sales Platform with the recent acquisition of ReTargeter. This strategic acquisition enables Sellpoints to productize audience modeling and capitalize on its bounty of shopper insights.
There’s an inherent divide between data accessibility and actionable, demand-generating marketing tools. Harnesssing ‘Big Data’ and organizing it into an actionable format is a large roadblock, and according to IBM CEO Ginni Rometty, “Big Data [is] the ‘World's natural resource for the next century,’ in that it needs to be refined in order to be useful.”
The partnership between Sellpoints and ReTargeter removes many of the barriers to leveraging shopper insights by enabling brands to maximize return from their audiences on their highest value retail channels. Integration of Sellpoints’ shopper insights and ReTargeter's campaign management toolset unlocks the ability for Sellpoints’ customers to target and retarget shoppers on their retail channel network.
This is a unique opportunity for ReTargeter and Sellpoints to join forces and innovate to provide world-class solutions to their customers. Brian O’Keefe, Sellpoints CEO, said “at Sellpoints, we understand how people shop because we provide the engaging experiences that drive sales. It was a natural evolution to package our shopper insights to empower our brands, so they can more intelligently engage and re-engage with their shoppers. By marrying Sellpoints’ data with ReTargeter’s ability to execute display advertising campaigns, we can deliver highly efficient programs leveraging previously inaccessible shopper data.”
ReTargeter has made a name for itself over the past 6 years as a leader in audience targeting and retargeting. They were the first platform to make retargeting accessible to all business verticals, and have continued to make strides in developing innovative display products for all industries.
As the #3 rich media content provider to the Internet Retailer Top 500, Sellpoints has a unique position sitting between manufacturer product data and consumer behavioral data on the retailer’s site.
Blair Jeffris, CEO of ReTargeter, discussed the possibilities of the partnership. ”The combination of Sellpoints’ big data capabilities with ReTargeter’s product offerings will enable us to deliver powerful and innovative solutions that drive measurable and meaningful growth in sales and ROI for our customers.”
These two companies come together to empower brands at scale within their online channels. It becomes a breeze for brands to tap into consumer data to build out targeted remarketing and predictive marketing campaigns that are tailored to reach their audiences for the greatest possible impact.