Senior Care Authority Expands in Bay Area with Contra Costa County Franchise

Danville, California (EastBayDaily) — When Steve Villa decided to explore new business opportunities, he confined his research to the senior care community.

“I wanted something new and different, and in a growing industry,” said Villa, who had spent 28 years in the commercial printing business serving the high-tech industry. Having seen the difficulties his wife encountered while helping her grandparents move to assisted living, he decided that becoming a senior placement advisor would enable him to help other families have a smoother experience.

Villa contacted Frank Samson, founder of Senior Care Authority, and went through the company’s training and coaching programs, then opened his own business, Transitions with Care, serving Contra Costa County. Two years later, impressed with Senior Care Authority’s newly developed franchise program, Villa agreed to become the company’s first “conversion” franchise in October, 2014.

“This particular franchise type enabled me to continue to operate under my current business name, which I have operated under for the past two years, and also be part of the Senior Care Authority brand,” said Villa. “The franchise secures my territory in Contra Costa County and also enables me to tie into national assisted living agreements, technology, as well as numerous marketing initiatives including an online referral program and email marketing campaign.

Senior Care Authority (SCA) franchisees tour and review various local living options — including assisted living, independent living, memory care, and residential care homes – to enable their clients to make the best possible decision for their loved ones. SCA advisors meet one-on-one with families to assess their needs, accompany them on tours of facilities, assist them with the selection and negotiation process, and provide hands-on guidance throughout the entire process, which can be overwhelming for families trying to do it on their own.

SCA offers its personalized senior placement service free of charge to clients; the company earns a commission from the assisted living communities and residential care homes after placement is made.

“The senior care business is so different from the high-tech industry,” said Villa. “It feels more ‘real life,’ more personal. It’s a really good feeling being able to help families through a time of crisis.”

Villa also likes the unpredictable nature of the business.

“Every day is different,” he said. “Every family and every situation is different. It’s always interesting.”

In addition to matching seniors with living facilities that meet their care, budget and location criteria, Villa works networks with local doctors, home-care providers, and other senior resources to provide a well-rounded plan of action for families and seniors to consider when deciding on a move to senior housing.

Villa’s SCA franchise territory covers all of Contra Costa County and the Tri-Valley cities of Pleasanton, Livermore and Dublin. For more information, go to or call (925) 786-0372. To learn more about owning a Senior Care Authority franchise, visit

Senior Care Authority provides free, personalized senior placement assistance to families seeking the best long-term care options at independent living, assisted living, memory care and Alzheimer’s care facilities. The company serves families throughout the country through its franchise operations and network affiliates. For more information, go to or call (888) 809-1231.


Frank M. Samson, CSA


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