Mountain View, California (EastBayDaily) — ShopSocially today announced that it has delivered 14X Return-On-Investment (ROI) to its customers on an average in 2014. Through its one-stop platform for social, referral and retention needs of online marketer, ShopSocially helped its customers to drive higher sales conversion rate and resulting in substantial revenue uplift. In 2014, ShopSocially saw a 15.44% increase in sales for customers using its platform.
One of the key contributors for this success was ShopSocially’s referral marketing program that enables marketers to generate customer referrals that go viral on social media. These referrals are created when customers connect with marketer’s brand on Facebook, recommend website to their friends via personal referrals or by sharing their purchases on social media. Coming from real customers, these referrals are intuitively perceived as trustworthy. Vast reach of social media further amplifies the impact of these socially shared customer referrals. In 2014, ShopSocially customers saw an increase of 18.59% in referral sales driven by ShopSocially’s referral marketing program than previous year. Below are some key examples of success of this referral marketing program:
1. Specialty retailer for plus-sized fashion, Avenue® recorded a high sales conversion rate of 28.48% for referral traffic on its website generated by ShopSocially platform 2. Europe’s leading online store for low-price branded consumer electronics and gadgets, eGlobal Central EU pushed sales conversion rate to 30.59% using social sharing of purchases, site referrals and viral email acquisition modules from ShopSocially’s referral marketing program
Onsite modules from the ShopSocially platform can be embedded on marketers’ websites to impact an increase in user engagement and sales. These modules work seamlessly across desktop and mobile websites. In 2014, ShopSocially saw its modules driving a sale for every 7th interaction, resulting in an average 14X ROI for its customers. By using programs like referral marketing, social login, visual commerce, customer loyalty and social gamification, ShopSocially customers converted their website into a word-of-mouth powerhouse and saw a significant increase in revenue. ShopSocially’s ROI-driven approach for delivering value to its customers helped it gain a worthy mention in Gartner’s Market Guide for Social Commerce Applications.
ShopSocially platform provides advanced features like A/B Testing, auto-scheduling, detailed reporting of every user-interaction and resultant business benefit and many more. Marketers can set targeting rules for their campaigns based on user’s web-browsing history, access device and also geo-location. These features empower marketers to devise the most beneficial word-of-mouth promotion strategy and measure the result in clear business terms.
“ShopSocially has always strived to generate real value for marketers through continuous innovation in product and unflinching commitment towards customer’s happiness. It is very satisfying to delight our customers by repeatedly delivering a healthy ROI.” commented Samir Palnitkar, President of ShopSocially. “We are excited to carry this enthusiasm into 2015. We strive hard to fulfill and exceed customers’ expectations from our platform.”
ShopSocially is a one-stop social, referral and retention solution for marketers. Leading brands like Crabtree & Evelyn, CafePress, Zipcar, Ulta, Beretta etc. are using ShopSocially platform to enable referral marketing, visual commerce, customer loyalty, social login, social gamification and other such programs on their site.
ShopSocially has been consistently driving word-of-mouth promotions via social for 1000s of brands and delivering positive social ROI for their social media efforts.
ShopSocially has won several awards and has also been featured by Facebook in a Social Commerce case study. Launched in Oct 2010, ShopSocially is a privately held company in Mountain View, CA. For contact information, please visit http://shopsocially.com/platform/request-a-demo.html.