Mountain View, California (EastBayDaily) — Leading social commerce platform ShopSocially has launched Social Connect – an advanced email acquisition tool for retailers. Using methods of social couponing, Social Connect enables retailers to incentivize users to connect with brand on their website and share rich Facebook profile data. This replaces the traditional email acquisition with additional benefits such as pre-verified email addresses and deep social insights into the customers’ social persona.
Social Connect is an onsite app. By connecting with brand through Social Connect, users share the email address which has been already verified by Facebook. This eliminates the need of verifying the input email address and ensures that user stays on brand’s website. ShopSocially has integrated with leading CRM products like Bronto, Constant Contact, MailChimp, HubSpot, Exact Target and Silverpop to push these acquired email addresses directly into databases of CRM systems.
Social Connect allows retailers to use insightful social profile data outside Facebook network and on their own site. Using ShopSocially’s advanced targeting features, brands can offer customized incentives to users based on their social profile. Brands can use Social Connect to identify social influencers from their brand and incentivize them to become brand evangelist on social network. This transforms brand’s website into a word-of-mouth marketing engine and generates high quality social referral traffic to the brand’s website.
“In today’s social world, simple email acquisition is becoming obsolete. Brands should target social profile acquisition to step up from generic emails to more personalized social messages,” commented Jai Rawat, CEO of ShopSocially. “Social Connect is like Email Acquisition 2.0. With its hyper-personalized targeting capability, it is of great value for brands and retailers.”
Popular mom-focused daily deals and e-commerce site Plum District employed Social Connect to acquire rich social profiles on its e-commerce website. This led to generation of deep social insights and increase in sales conversion rate. Plum District reported a sales conversion rate of 35% using ShopSocially’s social commerce platform.
ShopSocially platform yields higher returns for brands and retailers because it applies social media influence in context of commerce and transactions. Users are more receptive to brand’s communication when they are on their website as compared to when they are on social media sites. Onsite social commerce apps like Social Connect benefit from this user attention and drive meaningful uplift in sales conversion rate.
About ShopSocially: ShopSocially is a SaaS social commerce platform driving millions of dollars in incremental revenue, new customer acquisition, improved SEO rank, growth in Facebook fan base, and word-of-mouth branding for 100s of top brands.
ShopSocially platform enables a suite of onsite social apps for ecommerce sites. Examples of these apps include purchase sharing, fan acquisition, shopping community, social SEO, social photo testimonials on mobile and more.
ShopSocially has won several awards and has also been featured by Facebook in a Social Commerce case study. Launched in Oct 2010, ShopSocially is a privately held company in Mountain View, CA. For contact information, please visit http://shopsocially.com/platform/request-a-demo.html.