Pleasanton, California (EastBayDaily) — SmartZip Analytics, Inc., a national leader in the emerging field of predictive marketing, has been selected as a finalist for the TiE50 Awards, the premier annual award that recognizes the world’s most enterprising technology startups. SmartZip was chosen by an expert panel of judges as one of 104 finalists out of a field of more than 1,100 companies from across the globe.
“We are honored to be chosen for such a prestigious award,” said Avi Gupta, President and CEO of SmartZip. “It’s a testament to our innovations in converting big data into actionable solutions that bring real world value.” Gupta will be featured as a guest speaker at the TiEcon 2013 conference on May 17th at the Santa Clara Convention Center, where final winners will be revealed.
SmartZip`s predictive marketing platform has been developed for the entire U.S. real estate and related home services ecosystem, which was estimated to spend $24 billion in 2012 on sales and marketing campaigns, most of them largely untargeted. SmartZip offers the industry’s preeminent solution that helps optimize the return on this spend by proactively redirecting sales and marketing dollars to the “highest propensity” prospects. Utilizing big data and complex hyper-local analytics, SmartZip is transforming the way home-service professionals identify and cultivate the best homeowner prospects, in turn enhance lead capture and accelerate sales. Initially geared towards real estate, the solution has also been demonstrated to easily scale to adjacent industries like solar and financial services.
Cast your vote for SmartZip by clicking the ‘like’ button on the TiE50 website.
About the TiE50 Awards
TiE50 is TiE Silicon Valley’s premier annual awards program keenly contested by thousands of technology startups worldwide. TiE50’s track record since inception in 2009 shows that 94% of the winners and finalists have been funded, attracting billions in investments. TiE50 awards are announced each year at TiEcon, the world’s largest conference for entrepreneurs.
About SmartZip Analytics, Inc.
SmartZip Analytics is a national leader in predictive marketing solutions for real estate and related industries. Using patent-pending home intelligence, predictive analytics and integrated online/offline media campaigns, SmartZip’s platform offers an integrated solution that can identify top prospects accurately and help reach them through precisely targeted digital and traditional marketing channels. In addition, leading national real estate companies, including Realtor.com, Homes.com, Foreclosure.com, HomeSnap, NationsInfo and others rely on SmartZip’s industry-leading analytics for their online businesses.
SmartZip is backed by Intel Capital, Claremont Creek Ventures and Javelin Venture Partners, and headquartered in Pleasanton, CA.