Pleasanton, California (EastBayDaily) — SmartZip Analytics, Inc., a leader in analytics-driven targeted marketing for real estate professionals, today announced that the company has experienced another quarter of record growth, with second-quarter revenues for its flagship SmartTargeting product growing 300% from the same quarter a year ago. Fueled by strong customer demand, the company also unveiled a new suite of marketing capabilities that will help SmartTargeting clients connect with the most likely home sellers in compelling new ways.
“Our Q2 results demonstrate the dire need for a seller-focused marketing solution, especially in the current housing market,” said Avi Gupta, CEO of SmartZip. “While prospective buyers can be captured from online websites, finding home sellers requires a much more targeted, strategic and systematic approach. SmartTargeting provides just that – it brings big data, predictive analytics and automated marketing together to help agents identify and connect with best seller prospects.” In just a year, active subscribers to the SmartTargeting platform grew nearly threefold.
With the latest release of SmartTargeting 3.3, SmartZip clients now have more channels and marketing resources to establish their brand and grow their listings business faster than ever before. The latest lead capture system not only gives homeowners instant access to their estimated home values but also the ability to have their values adjusted on a myriad of syndicated websites to factor in recent upgrades or other local market conditions. “We pride ourselves in having one of the most accurate automated valuation models (AVMs) in the industry,” says Ashutosh Malaviya, SmartZip’s Chief Technology Officer. “But AVMs mostly rely on publicly available data which may not include a recent home remodel or a new school opening nearby. This new tool gives homeowners the ability to request updates to their published online home values through a local real estate expert.” Homeowners can request adjustments through SmartHomePrice.com, and those requests are sent to SmartZip’s local real estate clients. Once the real estate professional verifies the adjusted value for that property through their own analysis, SmartZip’s AVM algorithms refine the values which then get syndicated to top real estate websites.
“This new tool is the perfect way for me to connect with homeowners about their home values, and the possibility of selling their home,” says SmartZip client Jerry Logan from Santa Cruz, CA. “Most home buyers believe that online values are accurate, so this tool gives sellers an opportunity to keep their values as up to date as possible.” Logan started using SmartTargeting in February 2013 and has drummed up 13 listings in his first six months of the program.
SmartTargeting 3.3 includes a myriad of other features including new marketing offers and better control and flexibility over an agent’s branding. SmartZip is already planning the next phase of SmartTargeting later this month, which will include a Facebook app for homeowners and mobile access for real estate professionals.
Real estate agents and brokers interested in learning more about SmartZip can visit http://www.smartzip.com or call 888.402.7960.
About SmartZip Analytics, Inc.
SmartZip Analytics is a national leader in predictive marketing solutions for real estate and related industries. Using patent-pending home intelligence, predictive analytics and integrated online/offline media campaigns, SmartZip’s platform offers an integrated solution that can identify top prospects accurately and help reach them through precisely targeted digital and traditional marketing channels. In addition, leading national real estate companies, including Realtor.com, Homes.com, Foreclosure.com, HomeSnap, NationsInfo and others rely on SmartZip’s best-of-breed analytics for their online businesses.
SmartZip is backed by Intel Capital, Claremont Creek Ventures and Javelin Venture Partners, and headquartered in Pleasanton, CA.