SMB Essentials’ EcoBeauty Cosmetics Brand, Plane Jane Beauty, Extends Its Amazing Eye Collection with Just Mascara

Alameda, California (EastBayDaily) — Leading eco-friendly beauty brand, Plain Jane Beauty, is proud to announce the release of Just Mascara®, an all-natural vegan and gluten-free mascara. This formula is clump-free and safe for sensitive eyes.

Some mascara brands look great on, but removal at the end of the day can wreak havoc on eyelids and lashes. Heavy, synthetic, chemically laden mascara can cause lashes to thin, fall out or irritate the sensitive eye areas.

Plain Jane beauty’s Just Mascara® is eco-friendly, eye-friendly and formulated with all natural ingredients. Just Mascara® is just that, a mascara that fills, separates and elongates lashes without any harmful dyes, sulfates or adhesives.

“Just Mascara® by Plain Jane Beauty is a unique mascara formula that nourishes and leaves lashes longer and fuller,” says CEO Lake Louise. “Like all Plain Jane Beauty’s formulas it is perfect for sensitive skin types and those looking to accentuate their natural beauty. This winning combination adds a finishing touch to any daytime or nighttime look”

Just Mascara® is a perfect addition to Plane Jane Beauty’s Amazing Eye Collection which includes our voluminous base Lash Primer; our anti-aging treatment, Lash Brilliance®; and our single or quad Mosaic Eye Shadow Tiles.

Beauty buffs can shop this eco-friendly makeup line at

About Plain Jane Beauty:

A brand of SMB Essentials, Plane Jane Beauty is an eco-beauty color cosmetics line, inspired by nature’s brilliant colors. We blend aesthetics with ethics; beauty with sustainability in order to provide the tools to look good and do good without sacrificing your sense of beauty or wellness. Plane Jane Beauty uses natural and organic ingredients for balanced and radiant-looking skin. To see what Plane Jane Beauty can do for your skin, visit

About Skin Mind Body (SMB) Essentials

The natural and organic products company producing popular brands like Lotus Moon, Plain Jane Beauty, DetoxRx and SON to address the beauty, grooming and wellness needs of men and women. Founded in 2002; the company is run by Chief Eco-Beauty Officer (CEO) and founder Lake Louise. Combining her passion for sustainability and body wellness, these products are effective yet affordable, all while having minimal impact on the environment. To see what SMB Essentials can do for you and your skin, visit


Michelle Stewart


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