Oakland, California (EastBayDaily) — On Saturday March 29th, marketing workshop “The Secrets to Successful Online Marketing to Get More Clients” will be in Concord, CA from 9am to 5pm. Led by internet marketing experts Suzanne Bourgault and Diana Concoff Morgan, this workshop will provide the business owners and professionals in attendance with an online marketing list of actions that they can implement immediately.
The overall goal of the workshop is for attendees to gain understanding of what their websites need to contain to attract and engage their ideal clients. Topics will include: websites designed for specific personality styles; taking advantage of the different ways people consume information to increase the amount of time spent on a site; representing a business owner or professional authentically to create trust and engagement; and writing unique and engaging content for a website.
The workshop will also cover the increasing importance of social media for business building. Morgan will present on the latest developments in using social media (Facebook, LinkedIn, Google+, and Twitter), blogging, and search engine optimization to expand a business’s online presence and drive traffic to their website. Attendees will learn how to immediately increase the impact of their current social media activities as well as strategies to grow their online presence with only incremental effort. Morgan will also cover the power that blogging has to increase influence and rank higher in Google search results.
Bourgault’s previous workshop, “Websites from the Inside Out –> THE WORKSHOP,” succeeded in informing participants about what type of graphics, writing, and headshots are most successful for a website. Attendees left that workshop with the tools necessary to give their own websites a professional makeover. This next workshop will build on those principles.
Morgan has been teaching social media, blogging, and email list building strategies to entrepreneurs and small business owners through workshops and one to one coaching for the last four years. She also offers "Done for You" services helping entrepreneurs attract their clients to their websites. Her clients have learned how to make their efforts on social media generate new clients and build their influence with their ideal clients.
There are still a few seats available for “The Secrets to Successful Online Marketing to Get More Clients” workshop. Information and registration is available at: WebsitesTheWorkshop.com.
About Suzanne Bourgault
Suzanne Bourgault, formerly of Yahoo Search, is the Founder and Technical Director of Express Yourself Websites, a website production company based in Orinda, CA and dedicated to creating websites that her clients are proud to share and that engage their ideal prospects. Currently, her client list includes Dennis R Hill, MD and Anian Tunney, CRS, Broker Associate with The Grubb Company in Oakland, CA. Dr. Hill is the winner of the 2013 Best of Oakland Marketing Award and his HDR Prostate Brachytherapy blog can be found in the top five of Google search results. Ms. Tunney is frequently in the top five of Google search results when looking for real estate agent brokers in Piedmont, CA.
About Diana Concoff Morgan
Diana Concoff Morgan is a speaker, published author, trainer, successful entrepreneur, and certified coach specializing in online and offline business marketing strategies. As a successful business owner for over 20 years, she is a co-author of “Business Success With Ease” where she shares her expertise on being seen through blogging to create connections and attract clients. Before focusing her attention fully on marketing, Morgan created a non-denominational wedding ministry with six trained ministers that performed over 100 weddings a year. Additionally, she offered Marriage Prep & Relationship Coaching and Minister Training. She built the business with a combination of passion for the work and using the online marketing strategies and techniques that she now teaches and implements for her clients. Her business is called Whole Heart Marketing.