Mountain View, California (EastBayDaily) — Social referral traffic on Frecklebox – provider of personalized gifts for children – is driving a high sales conversion rate of 36.65%. Frecklebox is using ShopSocially’s social commerce platform to generate this high quality referral traffic by encouraging site visitors to recommend Frecklebox to their friends and share their purchases on social media. Social posts generated through this is converting Frecklebox website into a word-of-mouth powerhouse, driving a viral spread of brand.
Frecklebox is using ShopSocially’s Social Connect app to incentivize site users to connect with their brand on Facebook. As users connect with Frecklebox brand, they share their rich social profile with Frecklebox and also generate a social referral. User comments or share blurbs in these social referrals adds to the impact of these social referrals. Frecklebox used ShopSocially’s built-in A/B testing framework to precisely gauge this impact on sales. Users for whom adding comment was made compulsory while recommending Frecklebox on Facebook showed 36.36% higher sharing and resulted in 4.13% higher sales conversion rate than for users for whom comment was kept optional.
“Frecklebox’s mission is to entertain and educate through innovative and personalized gifts for children. Social recommendations are spreading the joy of personalized gifts far and wide on social media, and also driving high sales conversion rate on our website.” said Mark Sarpa, CEO at Frecklebox.com. “ShopSocially is getting us high quality social referral traffic. Their built-in A/B testing feature helped us evaluate the exact business impact of our social commerce strategy.”
Email IDs acquired through traditional email acquisition tools need to be verified, for which site users have to leave website and go to their inbox. When users are incentivized to connect using Social Connect, they share their pre-verified email ID which is being used to login to Facebook and other rich information like age, gender, location, interest, friends graph; and receive incentive in-line on the app. They never have to leave Frecklebox website. Users feel they have ‘earned’ the coupon by investing their social capital behind the recommendation, and hence they tend to convert at higher rate. For Frecklebox, this conversion rate is as high as 36.65%.
Additionally, Frecklebox is using below ShopSocially apps to implement its social commerce strategy: (i) Share-a-Purchase App: Frecklebox is converting its customers into brand ambassadors by encouraging them to share their purchases on social media. Through this, Frecklebox is capturing the customer delight on order completion and converting it into social recommendations. (ii) Get-a-Fan App: Website visitors for Frecklebox are users with obvious purchase intent. ShopSocially’s Get-a-Fan app leverages this purchase intent to convert users into Facebook fans. In holiday shopping season of 2013, Frecklebox converted 5.15% of its website visitors into genuine Facebook fans.
Social networks are designed for peer-to-peer communication among users and not to carry brand communication. Owing to this, marketers trying to adopt B2C strategies of pushing brand messages on social networks have seen mixed results for their social media efforts. For deriving maximum results, marketers should embed social on their site and drive word-of-mouth promotions through their customers. C2C strategies using onsite social modules from ShopSocially will turn customers into brand ambassadors, yielding high social ROI. This becomes more pertinent for retailers in the holiday shopping season when bulk of the year’s sales happen.
“Customers trust recommendations from friends on social media more than brand messages. Social recommendations have higher credibility and hence social traffic emanating from these recommendations converts at a high rate.” commented Jai Rawat, CEO of ShopSocially. “Frecklebox’s success with social traffic emphasizes the true potential of social for retailers.”
About Frecklebox Frecklebox is on a mission to educate and entertain. Through their online store, Frecklebox offers truly unique, personalized gifts for children at affordable prices. Frecklebox makes it quick and easy to customize each item so it prominently features the name of the child who will receive the gift. Frecklebox has an entertaining selection of personalized books, posters, growth charts, journal books, coloring books, stickers, placemats, puzzles, and other personalized items which are designed to delight children and friends.
About ShopSocially ShopSocially is a SaaS social commerce platform driving millions of dollars in incremental revenue, new customer acquisition, improved SEO rank, growth in Facebook fan base, and word-of-mouth branding for 100s of top brands. ShopSocially platform enables a suite of onsite social apps for ecommerce sites. Some key apps include purchase sharing, social login, social demand generation, social proof showcase, shopping community, social SEO, social photo testimonials and more. ShopSocially has won several awards and has also been featured by Facebook in a Social Commerce case study. Launched in Oct 2010, ShopSocially is a privately held company in Mountain View, CA. For contact information, please visit [http://shopsocially.com/platform/request-a-demo.html