SocialTwist Announces 60% Growth in Latest Quarter, Expands Management Team

Mountain View, California (EastBayDaily) — SocialTwist announced its continued rapid growth today by adding two industry leaders to its management team. The company also announced that it closed its biggest quarter ever with revenues growing 60% over the previous quarter. The SocialTwist customer acquisition and retention platform creates viral referrals for businesses by using the social connections of their customers.

SocialTwist tapped Mark Dillon, former head of worldwide channel sales at Omniture, a division of Adobe, as Chief Revenue Officer of the company. Vijay Sundaram, co-founder of the leading cloud platform for supply chain and trade logistics GT Nexus, was appointed Chief Marketing Officer. Both appointments are effective immediately. This announcement comes on the heels of ex-Googler Sanjeev Agrawal’s joining the company in August as President.

Dillon and Sundaram bring to SocialTwist distinguished experience in building successful startups and scaling them to handle the needs to the most complex customers. At Omniture, Dillon managed a global team to build over $100 million in channel sales from the ground up for the company’s industry leading marketing analytics platform. He also ran direct and channel sales at WebSide Story prior to its acquisition by Omniture. Sundaram is a serial entrepreneur with two decades of experience building successful businesses from inception. In addition to GT Nexus where he led marketing and strategic new business opportunities, Sundaram co-founded a mobile advertising company focused on Asian telecom business, and a startup making solar-powered Stirling engines for developing markets.

“With over 80% of US adults on social networks today and more than 75% of them seeking advice in making purchase decisions, social referrals will become the most effective way for brands and merchants to acquire new customers,” said Vijay Pullur, CEO of SocialTwist. “I am delighted to have Mark and Vijay join this team. They bring in tremendous entrepreneurial experience in building businesses that serve the needs of large complex customers.”SocialTwist’s platform is being used by more than 40 leading brands including Sara Lee, P&G, ConAgra Foods, Jamba Juice, Barnes & Noble and others to drive new business, by tying incentive programs to valuable customer referrals. SocialTwist technology has been proven across hundreds of campaigns across consumer products, financial services, entertainment, and other industries.

SocialTwist statistics show a dramatic 4-5 times increase in reach of marketing programs that are powered by social referrals. This is typically accompanied by significantly higher click-through rates that demonstrate the quality of new leads.

About SocialTwist

SocialTwist is a customer acquisition and retention platform that generates viral referrals for businesses, using the social connections of their customers.

Since 2008, more than 40 of the world’s largest brands, including Sara Lee, P&G, ConAgra Foods, Jamba Juice, Barnes & Noble and others have worked with us to integrate social referrals into their marketing programs to drive incremental revenue. Our experience extends across a number of industries, including consumer products, financial services, hospitality, entertainment and other sectors.

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Melody Serafino