SocialTwist Mobilizes 4.8 Million Brand Advocates In 12 months; Taps ex-Googler, Sanjeev Agrawal, as President

Mountain View, California (EastBayDaily) — SocialTwist Inc. announced today that the company has reached a major milestone: 100,000 brands and websites now use SocialTwist to engage and motivate their users to share content, promotions and coupon offers across social networks. In the past twelve months, 4.8 million customer advocates of various global brands have used SocialTwist’s Tell-a-Friend platform to refer coupons, offers, and content to their friends.

As SocialTwist continues its rapid growth, the company has appointed Sanjeev Agrawal, former Head of Google Product Marketing, as President of the company, effective immediately. Subsequent to Google, Sanjeev was VP Products at TellMe Networks (acquired by Microsoft) and CEO of Aloqa (acquired by Motorola).

SocialTwist is a social marketing platform that enables major brands, etailers, loyalty programs, and online publishers to identify, grow and motivate groups of users (“customer advocates”) to spread their message across social networks. The company’s Tell-a-Friend platform integrates with 80+ different social platforms including Facebook, Twitter, Gmail, Yahoo, Microsoft and all other leading IM, email, blog and publisher networks.

SocialTwist has worked with dozens of Fortune 500 companies, including ConAgra Foods, P&G, Sara Lee, Barnes & Noble, Jamba Juice, Intel and others, to deliver more than seven billion online impressions. While the average digital coupon garners 18% in click-thru rates, SocialTwist statistics show an astonishing 66% in click-thru rates on friend referrals and over 50% redemption on offers shared with friends.

“Over the past three years we have built a strong business in an exciting and rapidly evolving space, and I am very excited that Sanjeev has joined us to help lead the company through its next phase of growth,” remarked Vijay Pullur, CEO of SocialTwist.

“What appealed to me about SocialTwist is the robustness of the platform and the flexibility of what it can do. We not only deliver high ROI social marketing campaigns, we enable our customers to establish long term programs with their key influencers and advocates – users willing and motivated to spread the word about the brand and its offers across their social networks. This amplification of message leads to very high ROI, often higher than keyword based search,” added Sanjeev Agrawal, newly appointed President of SocialTwist. “Up until now, companies have experimented with social marketing with small budgets. With the kind of results we enable for our customers, social can justifiably becoming a core part of these budgets.”

About SocialTwist SocialTwist is a leading provider of enterprise-grade social marketing solutions that measurably enhances how brand advertisers and marketers attract, engage and motivate their consumers to share content and provide offers and coupons across social networks.

To date, SocialTwist has utilized by 100,000 brands and websites to deliver over 7 billion impressions. SocialTwist has launched many successful social projects for major brands like Kimberly Clark, Sara Lee, Proctor & Gamble, Barnes and Noble, Intel, ConAgra Foods, Jamba Juice, and more.

SocialTwist’s solutions can be easily incorporated into marketing campaigns and harness the power of relationships – a key driver in consumer purchase decisions – to create successful, measurable campaigns that deliver a higher click-through rates, virality, revenue, and ultimately−ROI. Through seasonal offers, viral contests, customer acquisition programs and more, SocialTwist’s diverse solutions empower online consumers to tap into their social networks and spread trusted brand referrals, amplifying marketing campaigns.

SocialTwist was created and funded by Pramati Technologies, one of the best known and profitable enterprise software companies in India. SocialTwist has offices in Mountain View, California; Chicago; Los Angeles; and NewYork and a development center in Hyderabad, India.

More information about SocialTwist can be found at


Matthew Mirandi