Soffront Helps Small Businesses Grow Faster; Soffront’s Combined CRM and Email Marketing Software Is Affordable and Specifically Created for Small Businesses

Fremont, California (EastBayDaily) — Soffront Software Inc., the CRM software pioneer, today announced that thousands of small businesses across the country are using Soffront ( Small Business CRM and Email Marketing to grow their businesses in 2013.

Soffront combines CRM and Email Marketing into one affordable subscription for solo entrepreneurs and small businesses. The best part of the Soffront small business system is the simplicity of customizing the sales and opportunity process and ease of creating Newsletters and Auto responders. Soffront system makes lead follow up and follow through very easy, intuitive and efficient.

Another important aspect of the Soffront system is reporting. Activity and Conversion reports give you valuable information of daily/weekly sales activities and conversions. Forecast and Pipeline reports shows quarterly forecast by sales person or by department.

Nagui Bihelek, a Certified Business Coach, achieved improvements in servicing clients, capturing and nurturing leads, tracking sales and opportunity steps, email marketing, and more. Per Nagui, they have significantly improved tracking their activities by, “Being able to track what the team is doing without having to constantly be asking for spreadsheets and reports. It also helps us in seeing who needs help, and focus on those that need it,” said Nagui.

“To have email campaigns integrated in the same CRM is extremely beneficial. Our marketing manager shoots out campaigns regularly, and the sales team can see which of their leads opened, bounced, etc. so that they can follow up and act on these. Everything is tracked in one place. This is awesome!” continued Nagui.

Another recent customer, Greg Clark, Regional Vice President of Commercial Works said, “All activities of following up the leads, setting up appointments, planning, moving, furnishing, managing and the support tasks that go into a successful event are now accomplished with great confidence using Soffront’s system. The software is easy to learn and is also easy to teach. Many times we use paid-for leads services and one of the many things that Soffront has really helped me to do is maximize the value of those leads. I highly recommend Soffront’s system to streamline sales, marketing, and operations.”

About Soffront Software, Inc. For over Twenty years, Soffront has provided CRM solutions for small-to-medium sized companies. Compared to other leading CRM providers, Soffront CRM drives more sales by helping sales teams spend more time selling and less time in the CRM. Companies that switch to Soffront report significant cost savings with drag-and drop customization and the elimination of add-ons. Soffront's integrated CRM contains all of the required functionality including sales force automation, marketing automation, customer service, and project management. Soffront CRM provides a higher return on investment, generating more revenue, more savings and a better user experience. Soffront is privately held, debt-free and profitable.

For more information, call (510) 413-9000, or visit

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Soffront Software, Inc. contact: Sarah Bond 510-413-9000 ext. 115


Sarah Bond


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