Walnut Creek, California (EastBayDaily) — Spear Marketing Group, a leading B2B marketing agency, reported record results for 2013, as continuing demand for its services resulted in a sharp increase in revenues for the second year running.
Over 12 months, the agency says it serviced a total of 76 clients, a startling 50 percent increase over 2012. Total billings increased more than 30 percent during the same period, as the company added staff in creative services, client services, and technical production.
Technology played a big part in Spear’s 2013 success. The firm continued its successful partnership with Marketo, a leading marketing automation vendor, and now supports more than 30 Marketo clients, primarily in the areas of demand generation strategy, campaign development, and creative execution. The firm also signed partnership deals with ReachForce, a leader in cloud-based B2B data solutions for marketers, and Full Circle CRM, a Marketing Performance Solution for Salesforce.com users.
"2013 was an extraordinary year for Spear by any measure, and we enter 2014 with a great deal of momentum," said Howard Sewell, Spear President. "We continue to be one of the only B2B agencies able to offer demand generation strategy, full-service creative, and a deep understanding of marketing technology. We are extremely optimistic about 2014 and look forward to continuing a track record of generating real marketing results for our clients.”
Spear develops, executes, and manages a range of demand generation strategies that spans the entire lead lifecycle: lead generation, lead management, and customer marketing. The firm's services include search engine marketing (SEM), email marketing, event promotion, digital advertising, social media, and content development.
About Spear Marketing Group
Spear Marketing Group is a full-service marketing agency that helps B2B technology companies generate, nurture, and convert sales leads to revenue. The firm maintains offices in Walnut Creek, CA and Seattle, WA. Clients include Dropbox, MobileIron, and Navicure.
For more information, visit http://www.spearmarketing.com.