Specialty Retailer Avenue® Registers 28.48% Sales Conversion Rate using ShopSocially’s Referral Marketing Program

Mountain View, California (EastBayDaily) — Avenue®, a fashion leader for plus size clothing, is leveraging the passion of its customers to drive high quality referral traffic to its site. Avenue® is using ShopSocially’s referral marketing solution to generate referrals from its website users. By encouraging users to connect with Avenue® brand on Facebook and share their purchases on social media, Avenue® is driving word-of-mouth promotions resulting in a referral traffic that is converting at a rate as high as 28.48%. Customer referrals are converting Avenue® website into a word-of-mouth powerhouse and generating a meaningful uplift in sales conversion rate and revenue.

“Avenue® being a specialty retailer for plus sized fashion, our customers love us for the specialty fit we offer in the every piece of clothing we sell.” said Kristen St. Peter, Director, E-Commerce at Avenue®. “ShopSocially is enabling us to convert this customer affection into valuable social referrals and attract high quality referral traffic to our website.”

Avenue® has embedded ShopSocially’s Social Connect app on its website to encourage its website users to connect deeper with their brand on Facebook. Using this app, users share their rich social profile data with Avenue® with information like age, gender, location, likes and friend information. As users connect with Avenue® brand, they create a social post endorsing Avenue® outfits and brand on Facebook. This acts as customer referral being shared on social media and brings in quality referral traffic to the e-commerce store. User comments or share blurbs in these social referrals added to the impact of these social referrals driving a whopping 28.48% sales conversion rate for Avenue®.

Avenue® is using ShopSocially’s Share-a-Purchase app on the order completion page to encourage customers for purchase sharing. In the online purchase cycle, customer delight is at its highest when customers complete the order. By incentivizing them to share their purchase with friends on social media, this delight can be converted into valuable social referrals. Each social post created acts as word-of-mouth promotion and generates quality friend traffic to the Avenue® site which is converting at a rate of 14.88%.

Onsite referral marketing strategies has helped Avenue® generate below impressive numbers:     Thousands of valuable customer referrals getting shared on social media     High sales conversion rate of 28.48% for users who connected with Avenue® brand through Facebook Connect     14.88% sales conversion rate for referral traffic generated through social sharing of purchase on Avenue® site

Socially shared customer referrals are of tremendous value for marketers as they combine the trustworthiness of customer referrals with reach of social media. Referrals from real users are intuitively perceived as genuine. When they are shared via social media channel, they carry the good word for brand far and wide and result in high yield word-of-mouth promotions for brand.

“Getting passionate customers to recommend you to their friends is the biggest win marketers can score today. Such customer referrals convert your customers into brand ambassadors.” commented Jai Rawat, CEO of ShopSocially. “Avenue® is getting great results from this referral strategy. We are happy to be part of their success story.”

About Avenue®: Avenue® is a leader in the fashion industry for plus size clothing. Started in 1983, Avenue® has been committed to offer quality products of plus sizes. Over the years, Avenue® has carefully adjusted the proportions on petite, tall and extended size clothing to accommodate the needs of their entire customer base. Avenue® has continuously improved its fit formulas, resulting in a truer, more forgiving fit in all areas for their customers.

As a specialty retailer, Avenue® takes pride that each style they offer in market is on trend with the season. This commitment to fashion has allowed Avenue® to remain the destination of choice for plus size fashion. Besides the online e-commerce store, Avenue® has approximately 300 offline stores in market.

About ShopSocially: ShopSocially is a one-stop social, referral and retention solution for marketers. Leading brands like Crabtree & Evelyn, CafePress, Zipcar, Ulta, Beretta etc. are using ShopSocially platform to enable referral marketing, visual commerce, customer loyalty, social login, social gamification and other such programs on their site.

ShopSocially has been consistently driving word-of-mouth promotions via social for 1000s of brands and delivering positive social ROI for their social media efforts.

ShopSocially has won several awards and has also been featured by Facebook in a Social Commerce case study. Launched in Oct 2010, ShopSocially is a privately held company in Mountain View, CA. For contact information, please visit http://shopsocially.com/platform/request-a-demo.html.


Vibhushan Waghmare