Steelwedge Launches Sales Pipeline Bridge on Salesforce1 AppExchange, the World’s Leading Business Apps Marketplace


: — by on January 1, 1970 to ( seconds)

Pleasanton, California (EastBayDaily) — Steelwedge, the leader in cloud Sales and Operations Planning (S&OP) and demand management software solutions, today announced it has launched Sales Pipeline Bridge on Salesforce1 AppExchange, empowering businesses to connect with customers, partners and employees in a whole new way. Steelwedge Sales Pipeline Bridge systematically captures the sales opportunities in users’ Salesforce1 Sales Cloud and intelligently filters and transforms sales data into a view that is meaningful to finance, product management, operations and executive management. With Steelwedge Sales Pipeline Bridge, companies can align sales pipeline-based and demand history-based forecasts, enabling them to quickly identify and respond to changing market conditions and improve revenue predictability.

Built on the Salesforce1 Customer Platform, the new social, mobile and cloud customer platform built to transform sales, service and marketing apps, Sales Pipeline Bridge is currently available on the AppExchange at

“Sales Pipeline Bridge delivers an entirely new way for companies to incorporate sales funnel information into their demand plans,” said Glen Margolis, Steelwedge CEO. “Enabling the capture of social signals from the Salesforce1 Platform, Sales Pipeline Bridge offers users the ability to convey insightful information on things like sales cycle status and confidence levels to inform demand planning. By consolidating opportunities, incorporating product details, and integrating them into the demand planning process, companies can create accurate plans.”

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in today’s connected world,” said Ron Huddleston, senior vice president, global AppExchange and partner program, “By leveraging the power of the Salesforce1 Customer Platform, Steelwedge provides customers with the proven social, mobile and connected cloud technologies to accelerate business success.”

Connect in a Whole New Way with Social, Mobile and Connected Cloud Technologies

Forecast accuracy is a primary driver of business success, but often, the most important window to the future is not incorporated into the demand planning process. Sales pipeline information provides an invaluable perspective of demand from the person closest to the customer—the account executive. The value is dramatically increased when a company’s account executives collaborate using the Salesforce1 Customer Platform.

Sales Pipeline Bridge enables companies to incorporate the latest “socially-enhanced” sales pipeline information from Salesforce directly into the demand plan. Intelligent opportunity translation into the demand management process provides unprecedented perspective of demand and has a direct impact on forecast accuracy.

Additional Resources     Sales Pipeline Bridge on the AppExchange     Steelwedge on Twitter     Steelwedge on LinkedIn

About the Salesforce1 AppExchange

The Salesforce1 AppExchange is the world’s leading business apps marketplace. With more than 2,000 partner apps and 2 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce1 Customer Platform is the new social, mobile and cloud customer platform for building next generation apps, powering Salesforce CRM, and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce1 Platform can be easily distributed and marketed through AppExchange.

Salesforce, Salesforce1, AppExchange and others are among the trademarks of, inc.

About Steelwedge:

Steelwedge Software is the leading Integrated Business Planning solution provider. Steelwedge’s cloud Sales & Operations Planning (S&OP) software solutions connect people, process and technology to power a single view of a company’s business. In a volatile global business environment, that single line of sight powers reliable “what-if” scenario modeling and mobile analytics to pinpoint the financial impact of supply-demand trade-offs. Some of the world's largest manufacturing companies including HP, Jaguar Land Rover, Lenovo, Monsanto, trust Steelwedge to help them mitigate risk and rapidly adapt to global economic, political and environmental change through best-in-class S&OP. Visit


Lauren Bossers


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