Berkeley, California (EastBayDaily) — San Francisco Bay Area designer, Stella Carakasi, is proud to announce the launch of her newest store concept, the Stella Studio at 1370 10th Street at Gilman Street in Berkeley, California. Adjacent to the Stella Carakasi Design House, this store promises to showcase the latest Stella Carakasi collection of women’s clothing, host trunk shows and sample sales, as well as act as a gathering space for local community events.
“We design our clothes for women who value quality, comfort, practicality and uniqueness,” says Stella Carakasi, the Head of Design for the Stella Carakasi brand and owner of the parent company, Two Star Dog, Inc. “The Stella Studio store will give our local customers a place to shop, connect with our creative process, and get to know the team behind the brand.”
The Stella Carakasi collection launched a year ago to great excitement in the industry. The parent company, Two Star Dog, Inc., is a familiar name in the United States and is celebrating its 20th anniversary this year. With the Stella Carakasi brand, the company is becoming known nationally for quality craftsmanship, timeless beauty, unique fabric combinations, and unexpected details. Customers who enjoy the layered look, particularly appreciate the ease of building their personal collection with Stella.
“This is a very exciting time for our company,” says Steven Boutrous, President/CEO and owner. “We are planning to expand our high-end Stella Carakasi Boutique concept in select cities across the U.S. over the next few years. Having the Stella Studio in our hometown of Berkeley is important to us and to our local customers, and we appreciate the continued efforts of Mayor Bates and the City of Berkeley to revitalize this area.”
The City of Berkeley is currently working to reinvigorate the Gilman corridor where the Stella Studio and Stella Carakasi Design House are located. Over the next two years, Whole Foods and other retail stores will open in the same area that used to be home to retailers such as Smith & Hawken, Title Nine, Territory Ahead, We Be Bop, Ethnic Arts & Zia Art Gallery.
The Stella Studio Grand Opening Reception will be held from 4:00-6:00pm on Wednesday, July 31st. SF Bay Area customers are invited to join the celebration, meet Stella and members of the Stella Carakasi team in person, preview the fall collection, dig into the sample sale, and explore the Stella Outlet.
Members of the Berkeley City Council & Planning Commission, and members of the media will enjoy a special reception and orientation of the Stella Carakasi Design House and Stella Studio prior to the reception from 3:30-4:00pm. Please RSVP!
For more information, please visit http://www.stellacarakasi.com. Follow progress on our renovation and celebration on Stella’s blog stellacarakasi.wordpress.com.
About the Stella Carakasi Collection Stella Carakasi is a premium collection of women’s clothing that combines European architectural influences with casual elegance. Texture, fabric manipulation, surprise details, and unique combinations together create the special consumer experience that gives true meaning to the upscale boutique concept. We produce 8 groups annually. Quality, creativity, value and inspiration are the fundamental ingredients for connecting with the consumer. Our label is based on our own core beliefs: quality craftsmanship, timeless beauty, and practicality.
About Two Star Dog, Inc. Stella Carakasi is a division of Two Star Dog (TSD), Inc. based in Berkeley, California. The company was founded by Allan and Steven Boutrous, and Stella Carakasi joined in 1993. Two Star Dog began manufacturing men’s jeanswear from hemp and other eco-friendly fibers, and was celebrated as an early adapter of eco-fashion. Carakasi used her knowledge to create the most diverse catalog of eco-friendly fashion and went on to develop and market complete sportswear lines for women, as well as producing The Original Hemp Jean ®. With over 450 accounts in the U.S. and Canada, the company also creates specialty clothing for private label and catalog companies. Partners Vivian Dai & Jeff Fenigstein joined recently in April of 2013.
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CONTACT INFO: Vivian Dai, Chief Marketing Officer & Owner 510.525.1100 x26 phone press(at)stellacarakasi(dot)com email