Systron Donner Automotive Launches Breakthrough New Web Site And Image

Concord, California (EastBayDaily) — Who said angular-rate sensors have to be bland? Systron Donner Automotive, the global leader in automotive inertial measurement products, has launched a new brand image and interactive Web site that make selecting a MicroGyro® feel more like shopping for a new car.

After fifty years in business, Systron Donner Automotive has overhauled its external appearance, aligning it with the cutting-edge technologies for which it is known. The company’s quartz MEMS gyro, installed in more than 40 million automobiles, is the enabling technology behind the industry’s most reliable active safety systems, like electronic stability control.

The flagship of the new image is the company’s Web site, a revolutionary approach in the highly-technical measurement controls industry. Selecting the right inertial control is a complicated task, but finding the information to make an intelligent decision doesn’t have to be. Clear navigation, bold graphics, and a dynamic tech library simply make it faster and easier to select the best sensor.

The site’s tech library is expected to become an essential resource for automotive engineers, providing the specification sheets, white papers, applications, and performance data they need. The site also inspires ideas with content on new applications in marine and off-road markets and emerging technologies like miniaturization.

“Ours is an intense and competitive industry. Systron Donner Automotive’s new branding, and our Web site in particular, clearly demonstrate our breakthrough approach to minimizing complexity and cost for our customers,” said Chuck Hammond, business development manager for Systron Donner Automotive.

The new branding and Web site will be revealed to the industry at the 2007 SAE Commercial Vehicle Engineering Congress & Exhibition. Visit the site at

About Systron Donner Automotive Systron Donner Automotive is the global leader in the design and manufacture of the highest performing inertial measurement products integral to advanced automotive safety applications. Installed in more than 40 million automobiles on the road today, the Systron Donner Automotive quartz MEMS gyro is the enabling technology behind the industry’s most reliable active safety systems. Systron Donner Automotive is now applying this same technology to the marine and off-highway markets, advancing the quality of vehicle safety beyond the automotive industry.

For more information about Systron Donner Automotive, a Custom Sensors & Technologies company, call (925) 682-6161 or visit

About Custom Sensors & Technologies Headquartered in Moorpark, Calif., Custom Sensors & Technologies (CST) is a business unit of Schneider Electric. CST was formed from the combination of Kavlico, Crouzet, Crydom and former divisions of BEI Technologies. CST provides sensors, controls and actuation products to the industrial, transportation, and military and aerospace markets.

About Schneider Electric: Schneider Electric is the world’s power and control specialist. Through its world-class brands, Merlin Gerin, Square D and Telemecanique, Schneider Electric anticipates and satisfies its customers’ requirements in the residential, building, industry and energy and infrastructure markets. With 105,000 employees and operations in 190 countries, Schneider Electric generated sales of €13.7 billion in 2006 through 15,000 sales outlets.

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Merlot Marketing, Inc.

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Merlot Marketing, Inc.