TheFind Maps Your Social DNA to Deliver the First Personalized Shopping Search Experience

Mountain View, California (EastBayDaily) — TheFind (, the only comprehensive shopping search experience, today announced that Personalized Search is now live at This powerful new feature, which is unique to TheFind, sifts through millions of online products to give you instant personal results for any shopping query, based on a combination of both your Facebook “Likes” and past shopping searches and clicks on

Recently granted a patent for the “Method for Relevancy Ranking of Products in Online Shopping,” is leading the way in eCommerce and retail shopping by ranking millions of products based on your social and shopping habits to give you exactly what you want faster.

“Shopping is inherently personal and social, but with millions of choices online it has also become exhausting,” said Shashikant Khandelwal, CTO of TheFind. “Our personalization engine narrows the search experience for shoppers to quickly focus in on the things they are most likely interested in, based on the preferences and tastes they’ve expressed through Facebook “Likes,” in addition to what they’ve looked at, searched for and clicked through on Down the road, you can easily imagine how – with the user’s permission – we can integrate other big data sets to further refine the entire world of shopping down to just the most relevant items, per user, per search.”

With more than 500,000 stores and 500 million indexed products, is by far the largest and only comprehensive shopping search experience. This new patent is the seventh in TheFind’s technology portfolio. Other patents include a method and system for information extraction, as well as classification in the shopping space. TheFind’s latest patent solves the difficult problem of relevancy ranking for eCommerce, taking into consideration: taste, style and affinity.

TheFind currently hosts 18 million monthly shoppers at as well as through the company’s mobile, tablet and Facebook apps. To personalize your shopping experience, simply Facebook Connect with TheFind and your search results will automatically start to look different than those of your fellow shoppers. The more active you are on TheFind and Facebook, the more tailored the search results will become.

TheFind’s new personalized search feature is available today at and is entirely free to use.

About TheFind TheFind’s patented search, browse and discovery technology is expanding the eCommerce landscape through social, mobile and tablet commerce innovations. With an index of more than 500,000 stores and 500 million products, TheFind is the largest shopping search engine in North America and the only comprehensive shopping experience. TheFind was founded in 2005, venture funded by Bain Capital Ventures, Lightspeed Venture Partners and Redpoint Ventures and is a San Francisco and Silicon Valley-based company.


Usher Lieberman

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