TheFind Merchant Program Reaches New Heights

Mountain View, California (EastBayDaily) — TheFind, the fastest growing top-tier shopping engine which sends qualified traffic to more than 150,000 stores a month, today announced that its merchant program has reached significant new milestones.

35,000 Registered Stores: The number of merchants who have joined TheFind’s free Merchant Program has doubled in the last six months, reaching over 25,000 merchants who operate more than 35,000 online stores. Member merchants can optimize their product listings on TheFind’s search results pages – for free – to improve their visibility and grow their traffic from In total, TheFind’s index of searchable online stores numbers more than 500,000.

10,000 UpFront Members: The Merchant Program’s premier members – UpFront Merchants – have chosen to display an “UpFront” button on their homepage which gives shoppers a quick view into vital store information (phone number, payment options, shipping and returns, certifications) that builds transparency and trust with shoppers. This information is similarly displayed on that merchant’s listings on Because of the increased transparency, TheFind algorithm gives greater weight to that store’s listings in search results pages. The result for UpFront members has been, on average, a ten percent boost in the traffic they receive from TheFind. Enrolling in UpFront is free and open to all verified Merchant Program members.

Product Feeds: Announced earlier this year, TheFind is now accepting free product feeds from any verified Merchant Program member. Product feeds ensure fresher and more complete product and store data, with the ability to update price and availability in near real-time. To make the process as simple as possible, TheFind accepts Google Base product feeds. Almost 10,000 merchants are already submitting free product feeds to TheFind.

Getting Found on TheFind: Launched last month, “Getting Found” is a quarterly merchant newsletter that shares best practices for online marketing from merchants, partners and industry experts at TheFind. The first issue included suggestions for improving search relevancy from TheFind’s CTO and lead search engineer, Shashi Khandelwal; tips on competitive analysis for effective online marketing from Dave Cook, TheFind’s senior director of Internet marketing; along with CEO Siva Kumar’s insights on the coming wave of social commerce. Signing up for the newsletter is free and open to anyone with a valid email address. To sign up, click here.

Growing Direct Traffic TheFind already receives more than 30 million shopping visits each month and to drive continued traffic growth for TheFind, and in turn for merchants, the company also recently announced three key new executive hires. Marketing Director, Nish Nadaraja and Creative Director, Michael Ernst, join the team after playing key roles in building and growing the community of active users on Yelp. In addition, Alison Deyette, a seasoned fashion, shopping and lifestyle expert, joins TheFind as brand spokesperson and resident savvy shopper

Click here for more information about TheFind’s expanding Merchant Program.

About TheFind TheFind makes it easy to shop, for anything you like, in every store, all at once. Made possible by patented search and discovery technology, TheFind is the fastest growing top-tier shopping engine and the one people return to more than any other according to comScore’s measure of comparison shopping engines. Ranked number 12 on the 2010 Inc. 500 list of fastest growing private companies, TheFind was founded in 2005, has been profitable since late 2008, and was venture funded by Bain Capital Ventures, Lightspeed Venture Partners and Redpoint Ventures. TheFind is a San Francisco and Silicon Valley-based company.


Usher Lieberman
TheFind Inc.