Thermostat Rebrands Oberon Media to Become Iplay

Berkeley, California (EastBayDaily) — Thermostat has recently designed the brand identity of Iplay, a global leader in the distribution of interactive game entertainment for such partners as Microsoft, Yahoo and AT&T. The new brand identity follows a name change from Oberon Media by adopting their consumer game portal name, Iplay, as their corporate name to simplify their brand while increasing awareness.

The new Iplay identity communicates the company’s mission to offer a broader range of interactive entertainment and digital content to a larger target audience, beyond traditional casual gamers. Thermostat focused on the three core attributes of Iplay, “content, curation and connectivity” to create the new brand.

“When we sketched out ideas and picked apart the brand attributes, a simple brand mark appeared to represent all three attributes,” says Shawn Rosenberger, principal and creative director of Thermostat. “The design of the new mark represents content, curation and connectivity with an orbiting group of letter I’s that expresses connectivity. We use the RGB color spectrum graphically to represent all digital media content and curation by how the shapes overlap and form a new shape of a play button in the center.” This was an extensive integrated brand identity project consisting of the logo, business system, game intro animation, advertisement, sell sheets, tradeshow graphics and more.

“We made the strategic decision to refresh our brand identity to represent some fundamental and positive changes we’ve made at our company recently,” said Steve Hammer, Vice President, Marketing, Iplay. “Thermostat did an excellent job in capturing the true essence of the Iplay brand with their creative interpretation of our business objectives and core strategies. Shawn and the entire Thermostat team proved to be true business partners during the entire creative process.”

For additional information on this news or to learn more about Thermostat, please contact Shawn Rosenberger at 510-644-3333 or visit

About Thermostat Thermostat is a creative change agent to help clients align perception with positioning and build brand equity. We go beyond just taking a brand’s temperature, but strive to create significant change in your industry. While we specialize in emotive brand identity and package design, the overall result is a comprehensive and exciting brand story. Our clients range from technology, business services, wine and spirits, food and beverage and other consumer goods.

Contact: Thermostat LLC Shawn Rosenberger Phone: 510-644-3333 shawn(at)thermostatcreative(dot)com

Tags: Thermostat, Iplay, gaming, media, entertainment, rebranding, brand identity, logos


Shawn Rosenberger
Thermostat LLC

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