Troo Health Care Gains True Uplift in Social Sales Using ShopSocially

Mountain View, California (EastBayDaily) — Troo Health Care is a leading UK retailer of natural health and beauty products and supplements. Troo Health Care chose leading social commerce platform ShopSocially to encourage social sharing of purchases on its site to convert its customers into brand ambassadors. Social referrals generated via this sharing are resulting in an impressive sales conversion rate of 18.48%. Troo Health Care is also simplifying user experience on its site by adding the Social Login plug-in from ShopSocially.

“Troo Health Care is focused on providing exceptional value and building trusted relationships with our customers.” commented John North, Director, Troo Health Care Ltd., “ShopSocially is helping us leverage the customer trust to drive viral spread of our brand and increase social sales.”

Troo Health Care is using ShopSocially’s Share-a-Purchase app to promote social sharing of purchases on its site. In the online purchase cycle, customer delight is at its highest when customers completes the order. By incentivizing them to share their purchase with friends on social media, this delight can be converted into valuable social referrals. Troo Health Care leveraged the long-term trust relationship they have built with their customers to generate numerous such social referrals, bringing back quality referral traffic to their website. This traffic converted at an impressive rate of 18.48% on its site.

By using ShopSocially’s Social Login app, Troo Health Care simplified the user experience on its site. Both new and existing users on its site can now conveniently login to Troo Health Care site using their favorite social profile. This eliminates the hassle of filling up lengthy registration forms and reduces cart abandonment rate.

Word-of-mouth promotion has always been the most trusted media for customers. With growing reach and influence of social media, social referrals are becoming the prime purchase influencers for customers. Referral marketing via social media is a must-have strategy for all social media marketers today. By getting your customers to recommend you to their friends, marketers can drive viral spread of brand and see a meaningful uplift in sales and revenue.

“Social media is democratizing marketing. Every customer has also become a marketer. Brands should adopt customer-to-customer (C2C) strategies to generate quality social referrals and influence purchase decisions.” said Jai Rawat, CEO, ShopSocially. “Troo Health Care’s success with social sharing of purchases proves the immense value social referral marketing holds for brands.”

About Troo Health Care: Troo Health Care is a leading retailer of quality natural health and beauty products. Based in the UK, Troo Health Care provides a fast and efficient global mail order service to ensure customers get what they want direct to their door. Most of their products and supplements are manufactured in the UK with a focus on quality and value. Troo Health Care has also developed their own range of quality UK manufactured supplements, several of which are leaders in their market.

Founded in January 2006, Troo Health Care has developed slowly on solid foundations with a focus on providing exceptional customer value.

About ShopSocially: ShopSocially is the one-stop social, referral and retention platform for marketers. It is the social platform of choice for 100s of top brands including Target, HBO, CafePress, ULTA, Crabtree & Evelyn, Gaiam, Deckers, Zazzle, Zipcar, Beachbody, SportChalet, Beretta, Bluefly, etc., generating millions of dollars in attributable, incremental revenue.

ShopSocially platform enables marketers to implement referral marketing, customer loyalty, visual commerce, social login, social gamification, product stories and similar programs for their businesses. These programs drive word-of-mouth referrals, customer engagement and sales conversion.

ShopSocially has won several awards and has also been featured by Facebook in a Social Commerce case study. Launched in Oct 2010, ShopSocially is a privately held company in Mountain View, CA. For contact information, please visit


Vibhushan Waghmare