Emeryville, California (EastBayDaily) — TubeMogul, the largest real-time media buying platform for video advertising worldwide, is formally launching in Southeast Asia today, tapping digital advertising veteran Phu Truong to head up the company’s new Singapore office.
Real-time video advertising is exploding throughout Asia, with pre-roll ads available for buying averaging over 2.54 million streams per day in Singapore alone. For the past year, TubeMogul operated under a private beta in the region, running campaigns for dozens of top regional and Fortune 500 brands, as well as top trading desks.
With Truong tasked to lead expansion in the region, TubeMogul is well-positioned to capitalize on this momentum. Truong’s primary mission will be introducing TubeMogul’s media buying platform — which simplifies brand advertising by combining digital video’s branding power with the unparalleled control and optimization real-time buying makes possible — to top brands and trading desks.
“The fact that Phu spent the last decade working for some of the world’s top media companies and is only now making the switch to the client-side is in itself a proof of concept that real-time buying is changing what’s possible in brand advertising,” says Marc Galens, VP of International at TubeMogul. “We are excited to have him.”
Truong brings a wealth of experience as a leader at some of the world’s most prestigious media companies. Most recently, Truong was VP of Commercial and Operations at BBC.com, with previous stints at The Wall Street Journal and CNBC. Most importantly, advertisers consistently reported Truong going out of his way to ensure that campaigns exceeded expectations in terms of branding goals, central to TubeMogul’s own values.
“TubeMogul’s platform really simplifies a complicated digital video advertising market, backing it up with real technology with great flexibility built-in to meet client’s branding goals,” comments Truong.
About TubeMogul TubeMogul is the only video marketing company built for branding. By integrating real-time media buying, ad serving, targeting optimization and brand measurement into its PlayTime platform, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent by brand marketers. Founded in 2006, TubeMogul is based in Emeryville, CA with offices in Toronto, New York, London, Sydney, Singapore, Detroit, Chicago and Los Angeles.