TubeMogul Recognized for Leadership in Real-Time Buying of Video Ads

Emeryville, California (EastBayDaily) — TubeMogul, the top media buying platform for video advertising, was recognized for its momentum with top marketers today.

Among the honors: TubeMogul was named to the OnHollywood 100, which is awarded to companies that are changing Hollywood entertainment through advertising and content delivery technologies. TubeMogul was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value and media buzz. The company was also named to the Streaming Media “100 Companies that Matter Most in Online Video,” which is compiled annually by ten industry leaders and regular contributors to the magazine.

The awards are made possible by the company’s rapid adoption among top advertisers and trading desks. Built to meet the specific needs of brand marketers, TubeMogul combines the branding power of video advertising with the precision and control of real-time buying, letting marketers maximize impact per dollar spent.

“We appreciate our clients continuing to propel us to receive high honors,” says Keith Eadie, VP of Marketing at TubeMogul.

“This year’s OnHollywood 100 represents an explosive drive toward device-independent consumer-focused entertainment. The digital entertainment pioneers of the 1990s have paved the way for a sophisticated group of entertainment producers, who are harnessing the power of social, mobile, and the Internet to give consumers exactly what they want, when they want it,” says Tony Perkins, founder and editor of AlwaysOn.

About TubeMogul TubeMogul is the only video marketing company built for branding. By integrating real-time media buying, ad serving, targeting optimization and brand measurement into its PlayTime platform, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent by brand marketers. Founded in 2006, TubeMogul is based in Emeryville, CA with offices in Toronto, New York, London, Sydney, Detroit, Chicago and Los Angeles.


David Burch