Unheard of Success in Real-time Big Data Attracts New Marketing VP to Extend Benefits of Citrusleaf NoSQL Database Around the Globe

Mountain View, California (EastBayDaily) — Driven by a new generation of Web-scale applications that demand near-instantaneous response, more companies are betting their business on the Citrusleaf real-time NoSQL database. Now the meteoric rise of customers in production within some of the industry’s most data-intensive environments has enabled Citrusleaf to recruit Monica Pal as vice president of marketing. Bringing more than two decades of proven engineering and technology marketing expertise, Monica will spearhead global education and awareness, as well as guide product direction.

“Citrusleaf is already powering some of the most demanding real-time big data applications, and the company is well positioned to dominate the market for real-time transaction processing,” said Monica Pal, Citrusleaf vice president of marketing. “Citrusleaf’s NoSQL database technology is rock solid. Citrusleaf’s customers are truly passionate about the product, and every consumer-facing big data app is going to need what Citrusleaf offers. I am thrilled to join the team to guide product strategy and accelerate the number of companies that are building new revenue streams powered by Citrusleaf.”

”With her dual background in engineering and marketing, Monica has a great pulse on the opportunities and challenges that big data creates for enterprises, along with winning strategies for helping them use technology to thrive in today’s Web-driven world,” said Bruce Fram, Citrusleaf CEO. “We are excited to have Monica onboard. She will play a central role here in helping companies understand how our database can empower them to grow their business and attain the rapid success that Citrusleaf customers are already achieving today.”

About Monica Pal

Monica Pal brings more than 20 years of engineering and technology marketing experience in the communications, collaboration, security and middleware sectors. Most recently, Monica was vice president of marketing for AlienVault, a leader in open source security information management, where her rebranding efforts transformed the company from niche player to the number two share of voice in just 90 days. Prior to AlienVault, she held vice president of marketing roles at WSO2, a leader in open-source enterprise middleware; iFan Media, an application development platform for municipalities; and LignUp, a voice-over-IP application server company that she co-founded. At enCommerce, a Web security startup, Monica led product and corporate marketing from its early days to a successful acquisition by Entrust, where she ran corporate communications. Monica started her career as an engineer in Apple Computer's pioneering Collaboration Products R&D team where the first unified messaging and secure email systems were developed.

About Citrusleaf

Citrusleaf, Inc. offers the only real-time NoSQL database that delivers predictable high performance for mission-critical, Web-scale applications. Citrusleaf’s flash-optimized, shared-nothing architecture scales linearly, consistently processing over 200k transactions per second per node with sub-millisecond latency. With automatic fail-over, replication, and cross data center synchronization, the Citrusleaf database reliably stores billions of objects and terabytes of data—while providing 100% uptime and a 10x improvement in TCO over other NoSQL databases. Today customers accelerating their business with Citrusleaf include adMarketplace, AppNexus, eXelate, Sony’s So-net, and The Trade Desk. For more information, visit http://citrusleaf.net.

Citrusleaf is a registered trademark of Citrusleaf, Inc., in the United States and/or other countries. All other trademarks and registered trademarks are the properties of their respective owners.


Blake Ross