Valentine’s Day Grows More Sustainable with Veriflora Certified Flowers

Emeryville, California (EastBayDaily) — This Valentine’s Day, Americans will find they have many choices for supporting sustainability in the flower industry. The highest level of sustainability can be achieved by purchasing Veriflora Certified sustainably grown flowers. Over 189 million roses will be purchased in the next few days as gifts for loved ones.

“By giving Veriflora certified blooms you’ll show your loved one that you care about the environment and improved wages and conditions for agricultural workers and their communities,” says Linda Brown, Executive Vice President of Scientific Certification Systems (SCS), the third-party certification company that administers the Veriflora program.

Veriflora supports fair labor practices by requiring transparency in the flower supply chain from farm to market. The certification process involves audits of growers’ facilities and in-depth interviews of management to ensure fair practices. Veriflora also promotes integrated pest management and reduced dependence on pesticides, giving consumers assurance that growers are lowering the risk of exposing workers to harmful pesticides.

The Veriflora eco-label can be found at local florists, online retailers, and major supermarkets. Certified growers and preferred retailers are listed on the Veriflora website (

To find out more about the requirements that growers and sellers must meet to achieve certification, go to

Scientific Certification Systems (SCS) has been providing global leadership in third-party food quality, sustainability and environmental certification, auditing, testing and standards development for more than 25 years. SCS programs span a wide range of industries including green building, product manufacturing, food and agriculture, forestry, retailing and more.


Chip Wood
Scientific Certification Systems