Vendavo Announces Record 4th Quarter Results

Mountain View, California (EastBayDaily) — Vendavo Inc., whose enterprise solutions help companies sell more profitably, continued its strong growth in 2012, announcing a 29% increase in license sales in Q4, with a 45% increase overall in the second half of 2012.

“We were particularly gratified at the breadth of our business momentum. We outperformed in terms of new customers choosing our solution, and we also saw strong growth within the Vendavo installed base," said Neil Lustig, CEO at Vendavo. “The fact that our customers continue to invest in our solution demonstrates the power of Vendavo to improve bottom line results. As we drive profits in one business unit we are called upon to expand our footprint to other units. It’s the strongest, most fulfilling referral we can achieve.”

2012 Highlights include: Vendavo being selected and purchased by two of the top 5 chemical companies worldwide. With these new customers, Vendavo is now used by four of the top 5 global chemical companies.

Three $20B+ high tech customers purchasing new or expansion licenses.

Multiple $5B+ distributors selecting and rolling out the Vendavo solution.

Three $25B+ industrial manufacturers purchasing new or expansion licenses.

Two $20B+ oil and gas industry companies purchasing new or expansion licenses.

New customers choosing Vendavo over its leading competitor in two out of three deals in which they competed.

During the quarter, Vendavo continued to showcase its products and solutions at presentations in Europe and the US. In October the company hosted a successful Pricing Forum for its customers in Amsterdam and participated in the Professional Pricing Society annual fall Pricing Workshops and Conference in Florida. November saw the company as a major sponsor of the SAPPHIRE NOW conference in Madrid. Vendavo sponsored the 8th Annual European and Global Pricing Conference in Amsterdam in December.

The company is expecting strong continued growth in 2013. Jennifer Maul, SVP Global Sales, said “Our pipeline is the largest it has been in the company’s history, and we’re seeing growth in every industry we serve. Profitability optimization is certainly on the agenda in the C-Suite in these challenging economic times.”

Register today for Vendavo’s 5th Annual Profit Summit in Las Vegas, March 4-6, 2013. It’s three dynamic days of expert advice, customer implementation stories and peer-to-peer networking.

About Vendavo Vendavo’s front-line profit optimization solutions help customers drive profitable growth by empowering salespeople to negotiate confidently at the “Moment of Truth,” delivering 10-30% incremental profit, while increasing front line effectiveness, agility and responsiveness. Vendavo is the enterprise pricing solution of choice for more than 200 company divisions at some of the world's biggest names in high-tech, manufacturing, chemicals, consumer products, medical devices, mill products, and distribution.

SAP, the worldwide leader in enterprise application software, also offers the Vendavo solution as SAP Price and Margin Management by Vendavo™. To learn more, or to request information contact


Jamie Rapperport