Vendavo Completes Executive Leadership Team with CMO Appointment, Positions Company to Revolutionize Profitable Selling Solutions with Big Data and Predictive Analytics

Mountain View, California (EastBayDaily) — Vendavo, the leading provider of enterprise solutions to analyze, negotiate and close profitable deals, today announced the appointment of Joe Boissy as Chief Marketing Officer (CMO). In his role, Boissy is tasked with further establishing Vendavo as the premier provider of profitable selling solutions, communicating the company’s brand and value proposition, and increasing market share. Boissy’s hire completes Vendavo’s highly-accomplished executive leadership team and further positions the company for accelerated growth as it leverages Big Data and predictive analytics to revolutionize the way sales teams close profitable deals.

"One of the keys to success in business is attracting the top talent in your industry. That’s why we are so pleased to welcome Joe at a time of exciting growth for our company,” said Neil Lustig, CEO, Vendavo. "His track record of success, methodical approach and passion for our business will be invaluable as we continue to provide sales organizations the tools to turn big data into a vital asset.”

Boissy brings to Vendavo more than 20 years of marketing experience at public and private technology companies. He most recently served as CMO at 3VR, a video data and analytics company, where he established the start-up as a leader in the video intelligence sector that pioneered the use of Big Data analytics for video applications. Prior to 3VR, Boissy was the VP of marketing for ILOG where he led the company to double digit growth, positioning it for acquisition by IBM. Once with IBM, he ran the go-to-market strategy for the company’s WebSphere Division. Earlier in his career, Boissy served in various management capacities at SunGard and Infinity Financial Software.

“Big Data and analytics are incredibly compelling technologies and their role in improving operational efficiency is well understood. However, there is a huge potential for these technologies to transform sales organizations and that opportunity has gone unmet,” said Boissy. “As a company at the forefront of capitalizing on the need for profitable selling solutions, Vendavo is primed for great things. I am thrilled to join this team and play a role in helping our customers improve their bottom line by extracting valuable insights from their enterprise Big Data.”

About Vendavo Vendavo’s front-line profit optimization solutions help customers sell more profitably by empowering salespeople to negotiate confidently at the “Moment of Truth”, delivering 10-30% incremental profit, while increasing front-line effectiveness, agility and responsiveness. Vendavo is the enterprise profitability solution of choice for more than 300 company divisions at some of the world’s biggest names in Chemicals and Process Industries, Consumer Packaged Goods, Wholesale Distribution, Energy and Utilities, Technology, Industrial Manufacturing, and Medical Devices and Consumables.


Caitlin Scott


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