Vendavo Completes Record Year in 2011

: — by on January 1, 1970 to ( seconds)

Mountain View, California (EastBayDaily) — Vendavo®, the world’s leading provider of Price Management and Optimization solutions for companies that serve businesses (B2B), reported today that 2011 was its biggest year yet, with 77% license growth and a 39% growth in total bookings. Vendavo grew significantly in Chemicals, Industrial Manufacturing, High Tech, Consumer Products, Medical Devices and Distribution. Vendavo also expanded in all regions, with significant growth in North America and continued growth in Europe, as well as adding one of the largest industrial companies in India to its prestigious customer list.

“It’s exciting to see the growth in the number of companies that are applying analytics and optimization to price, which is the most valuable piece of the profit equation” said Jamie Rapperport, Vendavo’s founder and Executive Vice President of Marketing and Business Development. “The big increases in profitability our customers are seeing aren’t a secret anymore – they’re being talked about in public forums, on analyst calls, and will be highlighted at our upcoming Profit Summit. This is a real validation of what we set out to accomplish with Vendavo. The results are really gratifying – we’re growing substantially faster than the Enterprise CRM and business intelligence software segments.”

Vendavo also saw significant growth in its relationship with partner SAP, the largest enterprise applications company in the world, who uniquely selected Vendavo solutions to sell and service as their own products under the name SAP Price and Margin Management.

“Companies are now asking SAP sales reps for profitability solutions. We’ve worked very hard this year to make sure our solutions and our value proposition are easy for customer executives to appreciate and easy for our partners to demonstrate and explain,” said Neil Lustig, Vendavo’s CEO. “Optimizing profitability is a universal pursuit, but the software side was once relegated to just a few experts. Not anymore.”

In 2011 Vendavo also further strengthened its implementation partnerships with Accenture, Deloitte, and IBM. All three took on significantly more projects as Vendavo's business grew. This scaling was further enabled by advances in Vendavo's version 8 release.

In recognition of its growth and the growth of software profitability solutions, Vendavo also announced that it will expand its annual Profit Summit, adding a track for companies newly considering how to become more profitable with the help of software solutions. This adds to the Summit’s mission of highlighting actual, real-world success stories and on-going profit optimization advice from and presented by Vendavo customers.

Vendavo invites companies to learn how to become more profitable and learn more about the momentum of Vendavo’s Profitability Solutions at Vendavo Profit Summit 2012 in Chicago, April 23-25th. You can register today and throughout the month of February for the early bird rate of $495.

To learn more visit

About Vendavo Vendavo is the leading provider of Price Management and Optimization solutions for large enterprises worldwide. The company’s solution drives bottom-line results by giving businesses true enterprise-wide control of their entire pricing process. Vendavo’s enterprise-class software solution delivers big increases in profits—from 10-30 percent—by systematically driving incremental improvements in average prices throughout the pricing process. Vendavo is the enterprise pricing solution of choice for more than 200 company divisions at some of the world's biggest names in high-tech, manufacturing, chemicals, consumer products, medical devices, mill products, and distribution. SAP, the worldwide leader in enterprise application software, offers the Vendavo solution as SAP Price and Margin Management by Vendavo™.


Ken Pulverman