Vendavo Launches Profit Advisor; SaaS-Based Profit Discovery Engine Helps Businesses Grow Margins and Increase Revenue

Mountain View, California (EastBayDaily) — Vendavo, the leading provider of enterprise solutions to analyze, negotiate and close profitable deals, today announced the release of Vendavo Profit Advisor, the SaaS-based discovery engine that leverages Big Data to help organizations gain a profit advantage in minutes. Vendavo Profit Advisor utilizes advanced analytics to unlock hidden value and presents profit opportunities to sell more profitably in an intuitive user interface.

“The value that Vendavo Profit Advisor delivers once required a team of data scientists and a complex assortment of programming and technical skills,” said Joshua Greenbaum of Enterprise Applications Consulting. “Vendavo Profit Advisor is able to provide the insight needed to close more profitable deals and to leverage the power of Big Data and innovative analytics without the complexity or cost.”

The ROI of Big Data has been slow to penetrate businesses. Despite the increased pressure to grow market share and profitability in the face of competitors undercutting the market with lower-cost options, businesses of all sizes lack the tools to turn Big Data into a strategic asset. Vendavo Profit Advisor enables companies to mine their Big Data and translate it into actionable insights in a manner that has traditionally only been available to the world’s largest enterprises.

“The approximately 1.8 million B2B sales people in North America are ripe to realize the benefits of Big Data and predictive analytics,” said Neil Lustig, CEO, Vendavo. “Vendavo Profit Advisor automatically analyzes enterprise Big Data to help businesses gain a profit advantage by discovering margin leakage, easily and quickly. Our beta customers have responded with overwhelmingly positive feedback, with one company reporting that it has already identified an additional $59 million in profit opportunities, and another saying its staff accomplished in 30 minutes what has traditionally taken armies of consultants three to six months. ”

Vendavo Profit Advisor: o    Automatically identifies margin leakage using advanced analytics o    Evaluates the profit opportunities all in one place and in minutes, presenting the results on the root cause of margin leakage in an easy-to-read interface o    Identifies the right action to boost a company’s margins and profit advantage o    As a SaaS solution, Vendavo Profit Advisor does not require any hardware or software installation or maintenance to realize its benefits

Vendavo received a strong positive rating in the Gartner MarketScope report, which recognized Vendavo Profit Advisor as an innovative solution. The Business Intelligence Group also recently named Vendavo Profit Advisor a 2014 BIG Innovation Award winner. The awards recognize top innovations from companies and organizations around the world that are driving business and consumer change with creativity and intelligence.

Vendavo Profit Advisor is available today. For more information, visit

To view a video on Vendavo Profit Advisor visit

About Vendavo Vendavo’s profit optimization solutions help customers sell more profitably by empowering salespeople to negotiate confidently at the “Moment of Truth,” delivering 10-30 percent incremental profit, while increasing front-line effectiveness, agility and responsiveness. Vendavo is the enterprise profitability solution of choice for more than 300 company divisions at some of the world’s biggest names in Chemicals and Process Industries, Consumer Packaged Goods, Wholesale Distribution, Energy and Utilities, Technology, Industrial Manufacturing, and Medical Devices and Consumables. For more information, visit


Caitlin Scott


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