Vendavo to showcase new technology at SAPPHIRE NOW

Mountain View, California (EastBayDaily) — Vendavo, the world's leading provider of Price Management and Optimization solutions for companies that serve businesses (B2B), will be exhibiting at SAPPHIRE NOW, which opens today in Madrid, Spain.

Vendavo’s solution empowers salespeople to negotiate confidently and quickly close more profitable transactions. Vendavo 8.1 leverages corporate “big data”, as well as customer and available competitive information, to deliver intuitive, actionable insights to salespeople at the "moment of truth" of a deal.

At its booth (#1049), Vendavo will showcase how it delivers sophisticated and insightful corporate information to front-line sales representatives’ Apple ® iPad ®, and other platforms.

In the third quarter ending September 30, 2012, Vendavo closed deals with several European customers, including leading industrial manufacturers and a major European automotive company. In addition, Vendavo announced general availability of version 8.1 of its software solution, which improves performance by up to 60%. Vendavo also extended its powerful profit optimization capability to the Apple® iPad® with a native solution.

“Our relationship with SAP, which offers the Vendavo solution to its global customer base, is key,” said Jennifer Maul, Vendavo’s SVP of Global Sales. “We are in Madrid to underline the strength of that partnership and also to highlight our solutions to more European customers.”

“The economic outlook in Europe continues to be a challenging one,” Maul added, “Companies look to Vendavo to help their salespeople identify and consummate profitable deals.”

About Vendavo Vendavo is the leading provider of Price Management and Optimization solutions for large enterprises worldwide. The company’s solutions drive bottom-line results by giving businesses true enterprise-wide control of their entire pricing process. Vendavo's enterprise-class software delivers big increases in profits—from 10-30 percent—by systematically driving incremental improvements in average prices throughout the pricing process. Vendavo is the enterprise pricing solution of choice for more than 200 company divisions at some of the world's biggest names in high-tech, manufacturing, chemicals, consumer products, medical devices, mill products, and distribution. SAP, the worldwide leader in enterprise application software, also offers the Vendavo solution as SAP Price and Margin Management by Vendavo™. To learn more, or to request information, please visit

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Jamie Rapperport