What’s Next Summit Calls for Mobile App Showcase Entries

Lafayette, California (EastBayDaily) — The annual What’s Next Boomer Business Summit will hold its first ever mobile apps showcase this year and is seeking mobile developers with an application targeted to the large and growing Baby Boomer and senior market that represents more than $3 trillion in spending power. Developers can apply online by February 21, 2013. Five finalists will be chosen to present their applications during a keynote session at the Summit. A panel of experts comprised of leaders in the fields of aging, product development and venture capital who will then select the grand prize winner, who will receive $1,000 cash.

“The boomer and senior market is a rich one for mobile application developers that hasn’t been maximized yet,” said Mary Furlong, CEO of Mary Furlong & Associates and executive producer of What’s Next. “Apps that help these consumers manage their health, finances, personal growth goals, and make it easier for them to live independently as they age are in high demand now, and will be even more so in the future. This showcase offers developers targeting this market an unparalleled opportunity to get in front of boomer and senior focused industry experts and capital providers who are uniquely qualified to help them succeed in this space.”

The App Showcase will feature innovative mobile apps across several industries including travel, health and wellness, finance, social media, education, hobbies, entertainment, news, commerce, local, search and social. In addition to presenting their app at the Summit, finalists will receive complimentary exhibit space to showcase their app to the entire conference. In addition to the cash prize, the winner will receive five important introductions to reporters, angel investors and venture capitalists and a free consultation with CEOs who have taken aging products to market. For more information on prizes, the application and selection process and terms and conditions, please visit http://whatsnextsummit.com/app-showcase.

The 10th Annual What’s Next Boomer Business Summit will take place on March 12, 2013 at the Hyatt Regency Chicago in Chicago, IL. Every year, What’s Next brings together the country’s leading Baby Boomer strategists and marketers at an event designed to introduce new research, products and services that truly represent what is next in the Boomer market, and this year is no different.

The 2013 What’s Next Boomer Business Summit will feature a variety of topics including: Money, Retirement, and Grandparenting Tech Trends in the Boomer and Senior Market Business Ecosystem of Caregiving Mobile Apps, Marketing, and the Future of E-Commerce Health and Wellness Trends

The 2013 Summit sponsors include AARP, Bissell, Caring.com, CareLinx, Clear Writing Solutions, Ecumen, EmergencyLink, FaceTime Strategy, FloridaBlue, Great Call, Inc., Home Instead Senior Care, Innovate LTC, Link-age, Inc., Lotsa Helping Hands, MetLife Mature Market Institute, Responsemine Interactive, Silverado Senior Living, SilverRide, Starkey Hearing Technologies, Therapy Tubs, Vibrant Nation.com, The Hartford, and United Healthcare.

In addition to the Mobile Apps Showcase, attendees can expect to gain insight into the latest Baby Boomer research, market strategies, and success stories and connect with thought leaders, brand managers and entrepreneurs who are shaping the Boomer market. During the Age Beat Luncheon, attendees will have the chance to interact with leading analysts, bloggers, authors and age beat reporters. Attendees will also have the opportunity to network with decision makers who get deals done.

For a full list of speakers, registration information, and the latest event updates, visit http://www.whatsnextsummit.com.

About What’s Next Boomer Business Summit The 10th Annual What’s Next Boomer Business Summit is produced by Mary Furlong & Associates. The Summit is affiliated with the American Society on Aging (ASA) Aging in America Conference, being held on March 12 – 16, 2013 in Chicago, IL.

About Mary Furlong & Associates Founded in 2003, Mary Furlong & Associates (MFA) works with companies seeking to capitalize on new business and investment opportunities in the Baby Boomer market. MFA provides business development, financing strategy and integrated marketing solutions to entrepreneurs, corporations and non-profit organizations serving the 50+ market. Mary Furlong, Ed.D., the firm's founder and CEO, has guided the offline and online 40+ market strategies of leading corporations and non-profit organizations for more than 20 years. In 2011, Furlong was honored as one of the top 100 Women of Influence by the Silicon Valley Business Journal. Furlong is Dean's Executive Professor of Entrepreneurship at Santa Clara University's Leavey School of Business, and previously founded SeniorNet and ThirdAge Media. Her latest book, Turning Silver into Gold: How to Profit in the New Boomer Marketplace (FT Press), was published in 2007.

More information is available at http://www.maryfurlong.com.


Michelle Bauer