Winners of the 2012 Bulldog Digital/Social PR Awards for Outstanding Achievement by Agencies and Individuals in PR and Corporate Communications

Oakland, California (EastBayDaily) — Seventy winners of the 2012 Bulldog Digital/Social PR Awards for Outstanding Achievement by Agencies and Individuals in PR and Corporate Communications were announced today by Bulldog Reporter. Winners enter a pantheon of exemplary communications practitioners, and their campaigns will be summarized in the Bulldog Awards Digital/Social Awards Hall of Fame magazine, which is to be published in February 2013 and in Bulldog Reporter’s Daily ‘Dog online trade journal.

Winners were chosen exclusively by working journalists from hundreds of entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer. Campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity.

This year’s Grand Prize Best Use of Digital/Social for a Digital/Social Communications Campaign of the Year was awarded to Cisco Systems for their entry titled “Cisco’s the Network”, which was awarded a Gold Digital/Social award for Best New or Redesigned Website of the Year and two Silver awards for Best Online Newsroom of the Year and Best Use of Digital in a B2B Technology Campaign.

Bulldog Reporter publishes the Daily ‘Dog online trade journal, the PR/communication industry’s largest circulation publication, and is the industry’s premier provider of professional development events and materials.

Here is a complete list of the 2012 Bulldog Digital/Social PR Awards Winners:

Best Use of Digital/Social in a Communications Campaign Grand Prize Cisco Systems For Cisco's the Network

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign Gold Deveney Communication For Deveney Quinceañero

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign Silver HISTORY For Hatfields & McCoys Lynn Gardner, SVP Publicity, Chris Meador, VP Marketing and Susan Levoli Director of Publicity

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign Bronze Weber Shandwick For Degree Men – Masters of Movement

Best Use of Digital in a B2B Technology Campaign Gold Lois Paul and Partners For Freescale Semiconductor-Smart Mobile Device Pundits

Best Use of Digital in a B2B Technology Campaign Silver Cisco Systems For Cisco's the Network

Best Use of Digital in a B2B Technology Campaign Bronze Kronos Incorporated For Time Well Spent Cartoon Caption Contest

Best Blog for an Agency/Consultancy Gold Havas PR For The Voice of Innovation Nation

Best Blog (Company/Organization) Gold Rain For Walmart Green Room

Best Blog (Company/Organization) Silver Finn Partners For Making Michigan Healthier One Tweet At A Time

Best Blog (Company/Organization) Bronze Microsoft and Waggener Edstrom For Next at Microsoft Blog

Best Blog (Individual) Gold MSR Communications For When Your Messaging is Ahead of the Media

Best Crisis Response Gold American Airlines and Weber Shandwick For "Like This": American Airlines Responds to Alec Baldwin

Digitally/Socially Engaged Brand of the Year Gold Weber Shandwick/MilkPEP For Breakfast Project

Digitally/Socially Engaged Brand of the Year Silver Airfoil For eBay Harnesses Social to Power Parents Pockets

Digitally/Socially Engaged Brand of the Year Bronze Ogilvy Washington For Motivating Americans to Be One in a Million Hearts

Digitally/Socially Engaged Brand of the Year Honorable mention Elizabeth Arden and Lippe Taylor For Revolutionizing Social Good: Elizabeth Arden #PinItToGiveIt

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign Gold CRT/tanaka For Vibrant Rioja Social Media Campaign

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign Silver Zeno Group For Seattle’s Best Coffee Brews Up a Black Friday Deal with a Twist

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign Bronze Weber Shandwick/MilkPEP For The Breakfast Project

Best Organizational E-Newsletter, External Gold Deveney Communication For Deveney Communiqué

Best Organizational E-Newsletter, External Silver Spelman College For Spelman Connection

Best Online Newsroom of the Year Gold Synaptic Digital, a Definition 6 company For US Dept of State Online News Room

Best Online Newsroom of the Year Silver Cisco Systems For Cisco's the Network

Best Online Newsroom of the Year Bronze Strategic America For USS Iowa Online Newsroom

Best Online Newsroom of the Year Honorable mention MWW For Nikon Pressroom

Best Digital/Social Word of Mouth Campaign Gold Waggener Edstrom Worldwide For Tweet-a-Beer: Turning virtual contacts into personal connections, one frosty mug at a time

Best Digital/Social Word of Mouth Campaign Silver EvansHardy+Young, Inc For California Walnut Board "Natural Defenders" Twitter Activation

Best Digital/Social Word of Mouth Campaign Bronze Elizabeth Arden and Lippe Taylor For Revolutionizing Social Good: Elizabeth Arden #PinItToGiveIt

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility Gold RF|Binder For Spreading the Gift of a Healthy Meal

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility Silver Deveney Communication For Inaugural Childhood Obesity Summity Social Media

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility Bronze MassMutual Financial Group For MassMutual and Easter Seals Make the 1st 5 Count

Best Use of Digital/Social for a Consumer Technology Campaign Gold Sparkpr For Good Technology Finds Overtime Growing

Best Use of Digital/Social for a Consumer Technology Campaign Silver Airfoil For eBaby Harnesses Social to Power Parents Pockets

Best Use of Digital/Social for a Consumer Technology Campaign Bronze RF|Binder For BAND-AID brand brings bandage to life

Digital/Social Communications Campaign of the Year Gold M Booth For Women Entrepreneurs are #PoweringTomorrow

Digital/Social Communications Campaign of the Year Silver Backbone Media For Polartec Made Possible Campaign

Digital/Social Communications Campaign of the Year Bronze Honeywell Friction Materials/Weber Shandwick For Bendix Brakes for Teen Safety

Best Use of Digital/Social for Higher Education Marketing Bronze RF|Binder For Beacon of Learning w/in Digital Space

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign Gold Ron Sachs Communications For The Water Quality & Health Council’s “Healthy Pools” Campaign

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign Silver City of Hope For Super Foods for Super Health

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign Bronze GE Healthcare For 25 million and counting: how GE Healthcare used Facebook, Twitter and Weibo to help fight cancer

Best Measurement of Digital/Social Communications Gold Zeno Group For Seattle’s Best Coffee Brews Up a Black Friday Deal with a Twist

Best Measurement of Digital/Social Communications Silver Weber Shandwick For US Army Reserve Status: Engaged

Best Microsite or Specialized Website Bronze Spelman College For Spelman Website

Best Microsite or Specialized Website Gold GroundFloor Media For Online War Room: Securely Simulating Online Conversations and Crises

Best Microsite or Specialized Website Silver Union Pacific Railroad Corporate Communication

Contacts

Jacques Gautreaux
Bulldog Reporter
510-596-9321