With Ever Tighter Video Production Schedules, the Creative Industry Looks To New Digital Asset Management Technology for Vital Productivity Gains

Dublin, California (EastBayDaily) — With the creative industry feeling the pressure from the squeezed margins of increased competition and the tightening of production budgets, the demand for advances in technology to improve operational efficiency is high. Silicon Valley software firm, evolphin, today announced the latest extensions to their Digital Asset Management suite, bringing significant automation, performance and scalability enhancements to video based workflows.

The extension delivers dramatically improved performance for ingesting videos, the ability to create low-resolution proxies for HD video content, web- based lightbox tools to share and annotate video and related digital assets with clients and render queue integration with After Effects, CINEMA 4D and Net Render server.

"After an in-depth evaluation of a number of options for managing our digital assets particularly video files, we selected evolphin Zoom. It has the best engine for digital asset version management. evolphin's team had a great understanding and knowledge of our creative process. We were amazed how quickly, they were able to customize and build extensions into the core product for our specific 3D and video workflow needs", said Dany Lefebvre, Director, Technical Architecture and Operational Processes at Astral Media.

“Smart leaders in the creative industry are demanding intelligent operating software – both to free up the time of their creative talent, while also reducing overall production costs. As such we’ve seen a sharp increase in the demand for our flagship digital asset management software, Zoom,” said Rahul Bhargava, CTO of evolphin Software.

The Zoom Digital Asset Management suite is used by major brands such as HBO Canada, Disney Jr and Astral Media to speed up their current workflow, as well as improve reuse of existing video assets for creating promos, commercials and trailers. The new video extension provides valuable productivity gains. For example, allowing the user to apply deduplication or version compression technology to large HD videos, ensures edits to a raw QuickTime video can be saved in seconds, not minutes or hours. The tool also automatically creates low-resolution proxies whenever a video asset is checked-in – editors save time by letting Zoom do the transcoding to various formats and resolutions. A full list of features can be found at http://www.evolphin.com/product/zoom-video-asset-management.html

About evolphin

evolphin, founded in Silicon Valley in 2007, builds software tools to boost the productivity of creative professionals and organizations. evolphin’s lead product, Zoom, is a visually intuitive, cross platform interface to manage digital asset workflows and versions. The patent-pending technology results in significant productivity gains, allowing creative professionals to work easier and quicker, while reducing operational costs. To learn more about evolphin, please visit evolphin.com.

About Astral Media

Founded in 1961, Astral Media Inc. is one of Canada's largest media companies. It operates several media properties – pay and specialty television, radio, out-of-home advertising, and digital – that are among the most popular in the country. Astral plays a central role in community life across the country by offering diverse, rich, and vibrant programming that meets the tastes and needs of consumers and advertisers alike. To learn more about Astral, please visit Astral.com.


Denise Laroche
evolphin Software, Inc.