With Its Pulse on Customers’ Online Behavior, Branders.com Gets a Feature at Entrepreneur.com

Mountain View, California (EastBayDaily) — Branders.com, an industry leader for low-priced promotional products, has recently been featured on Entrepreneur.com, the leading online resource for small businesses. The feature highlights the redesigning of the giveaways supplier’s website and how this proved fruitful for the company, and more convenient for its customers.

The feature story by Entrepreneur.com’s Gwen Moran focuses on the critical design improvements implemented on the Branders.com website. The company’s CEO, Jerry McLaughlin, explains that while the website undergoes up to 100 upgrades in a year, this latest move is specifically geared toward higher registration rate.

Branders.com’s conversion stats have shown that many first-time visitors to the site start their shopping on subcategory pages instead of directly on the homepage. They also reveal that many potential customers fill their shopping carts with coffee mugs, tote bags, and T-shirts, all ready to be personalized, only to leave the website without signing up.

Key changes were made and the company immediately reported a 20% increase in registration. Entrepreneur.com, which prides itself on being the knowledge base for everything SMEs would need to get up to speed with their industry, thought it valuable to share how Branders.com did it.

For one, the subcategory pages — featuring hundreds of low-priced promotional giveaways for various uses and occasions — were redesigned to reflect the homepage and made to emphasize Branders.com’s world-class customer service.

At the top of the subcategory pages is a very visible hotline number that connects to a senior account manager. This way, first-time visitors do not need to scour the website for something they might need. The account manager is already on hand to guide them through their shopping without them leaving the page they are on.

Entrepreneur.com stresses the redesign’s sharper focus on the human element, i.e., the customer’s experience while shopping online.

The feature story enlisted Alan Mazzan, founder of the Mazzan Design Group and experienced strategist, to explain how such changes helped improved registration and conversion rates. Mr. Mazzan notes that the previous version displayed minimal focus on sign-up, while the revamped site not only directed the attention to registering but also strongly reminded visitors of the special freebies and guarantees that new members can enjoy. Customer testimonials are also made more visible, a powerful notice to visitors of how Branders.com can help them with their giveaways.

Branders.com has been an industry leader when it comes to low-priced promotional products. Along with its comprehensive and very personal customer service, the promotional products it offers are defined by clever designs, practical uses, and very low cost.

Meanwhile, Entrepreneur.com, like its print version, provides SMEs valuable access to experts in various fields, suppliers, consultants, and e-mail marketing, among others. The feature story highlights both companies’ attention to streamlining one’s business to increase productivity.

Read more about the article here http://www.entrepreneur.com/article/220252

About Branders.com A seven-time recipient of the Gold Award for Best Website of the Promotional Products Association International (PPAI), Branders.com gives the lowest prices for promotional items in its industry. To provide customers with the best quotes, it features the Price Buster and Value Picks campaigns that allow easy price comparisons among competitors for best-selling corporate giveaways. It is also a brand-building expert, lending comprehensive services for custom-imprinted promotional products for trade shows, exhibits, and various events. Visit http://www.branders.com.


Marketing Department