YP Adopts Aarki Encore for Rich Media Advertising

Mountain View, California (EastBayDaily) — Aarki is proud to announce that YP has chosen Aarki Encore as their creative design and optimization platform for mobile advertising. YP, a leading local marketing solutions provider, will now be able to leverage Aarki Encore’s robust set of mobile rich media advertising capabilities to help local businesses and communities grow.

Aarki Encore is a mobile ad platform that allows brand marketers, agencies, app developers, and publishers to quickly create, flight and optimize high performing mobile ads. It’s already a popular choice for thousands of premium advertisers and publishers. in 2014 alone, billions of impressions were delivered across over 50,000 campaigns using Aarki Encore.

With A/B testing, dynamic creative optimization, multivariate ad optimization and programmatic creative, Aarki Encore is adtech engineered for better and more automated mobile ad performance. The platform allows digital marketers and creative designers to achieve higher levels of ad performance in a fraction of the time they typically spend.

Sid Bhatt, CEO and co-founder of Aarki said: “Aarki is putting the spotlight on creative. By marrying joyful creative with state-of-art algorithms working in the background, we are able to offer YP creative possibilities and performance levels that are historically unheard of in the industry. ”

About Aarki Aarki is transforming mobile advertising with joyful creative. We offer the industry’s leading creative optimization and media buying platform for video and content-based mobile ads. With better creative, Aarki drives stronger performance for mobile buyers and sellers alike. Our extensive customer base includes leading brands, agencies, app developers, and premium publishers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, Los Angeles, Manila, New York City, Tokyo, and Yerevan. For more information, please visit http://www.aarki.com or http://www.aarki.jp and follow us on Twitter: @aarkimobile.


Raj Misra

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