Book Launch Announced on Twitter Helps Small Businesses Thrive During Recession

: — by Patrick Schwerdtfeger on February 17, 2009 to Howto & Style (79 seconds)

Walnut Creek, California (EastBayDaily) — A recent book launch involved three elements unheard of in years past. First, the entire book was summarized and released as a series of tips on the exploding Twitter platform. Second, the book is available at no charge for those willing to receive one chapter by email each week for a full year. And third, the book invites readers to start local groups where self-employed professionals can help each other during this difficult economic time.

“Webify Your Business, Internet Marketing Secrets for the Self-Employed” includes 60 chapters with step-by-step instructions for entrepreneurs and small business owners to leverage today’s social internet to grow their businesses. People can purchase the book for $18.95 or subscribe to receive it for free at the following website.

Buy the Book or get it for FREE

Some might think this approach takes the value out of this 204-page paperback book but the author disagrees. “Today’s internet is all about delivering value before selling anything,” explains Schwerdtfeger, “so people can sample the book’s information before pulling out their wallet.”

Readers are encouraged to start their own local Webify Business Clubs using agendas and worksheets provided at no charge. “I’m trying to create a more interactive experience than a traditional book.” Four groups have already opened and a number of other people have signed up to become organizers as far away as the Netherlands.

Join or start your own local Webify Business Club

About the Author

Patrick Schwerdtfeger is the organizer of the Entrepreneur & Small Business Academy, one of the nation’s 50 largest entrepreneur clubs with over 1100 members, and the founder of Tactical Execution, an online marketing agency. “Webify Your Business” is Patrick’s second book and his educational podcasts have been downloaded over 50,000 times. He has given keynote addresses, workshops and seminars in the United States, Canada and Europe. Patrick is available for speaking engagements and interviews.


Patrick Schwerdtfeger
Beyond the Rate, Inc., dba Tactical Execution