Numi Organic Tea Launches new tea Category: Organic PUERH Tea

Numi Organic Teas- About Numi: — by earthsite on August 21, 2008 to Nonprofits & Activism (251 seconds)

Oakland, California (EastBayDaily) — Known for their innovative Flowering Tea and pure ingredient tea blends, Numi Organic Tea launches a new line and category of tea called Puerh. Although all teas come from the same plant, Camellia Sinensis, Puerh is made from a different variety that grows on wild 500 year old, tea trees, known as “broad leaf tea”, found in the pristine Yunnan Mountains of Southwestern China. The maturity and special variety of these trees make it desired for the aging process that makes Puerh. The leaves undergo an unusual fermenting, ripening and aging process which results in Puerh’s unique earthy flavor and special health properties. Chinese people have written about the health benefits of Puerh since ancient times.

Taste – Puerh processing is different from regular white, green, oolong or black tea. After the leaves are picked, they are piled into heaps, dampened frequently for a period of 60 days and rotated every 10 days during this time to ensure all the tea is fermented. The tea is then dried and ready to be compressed into bricks for aging, or left as loose tea which Numi uses in its tea bags. Different to black tea, Puerh can be steeped long for a smooth yet bold cup without the bitterness. Its taste is rich and smooth, slightly sweet with hints of malt. A straight Puerh such as Numi’s Emperor’s makes a great pairing with a French cheese plate and can also act as a digestif after a heavy meal.

Health – The fermentation process of Puerh allows beneficial nutrients to flourish. This special process enhances the antioxidant ability found in all tea including polyphenols (catechins), Vitamins B, C, E, P, and K, while increasing statin and GABA levels, making Puerh a highly effective healing beverage. Studies on Puerh show elevated levels of antioxidants, statins and other beneficial nutrients that: •    Reduce the risk of heart disease and stroke by lowering triglycerides •    Aid in cancer prevention through its high antioxidative capacity. •    Aid in digestion and rejuvenate life energy known as ‘QI’ as purported in Chinese culture

Numi will launch 4 flavors of Puerh in both tea boxes as well as loose tea. Emperor’s Puerh – Organic Black Puerh tea: malty, rich & bold Chocolate Puerh – Organic Black Puerh tea: velvety rich & vanilla Magnolia Puerh – Organic Green Puerh tea blend: deep floral earthiness Mint Puerh – Organic Green Puerh tea blend: pungent, smooth & sweet

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About NUMI Organic Tea Numi, LLC, is a leader in the natural & specialty tea category. Brother and sister founders Ahmed and Reem Rahim founded the company in 1999, which is known for premium full leaf teas, herbal teasans and an innovative line of Flowering Teas. Numi’s whole leaf teas are never treated with artificial flavors, colorings or oils common to the market resulting in a pure clean taste. Numi is committed to global consciousness and sustainability in its packaging and business practices. Numi Organic Tea is available in natural & specialty grocery stores across the U.S.


Jen Mullin
Numi Organic Tea

Tisha Winters
Numi Organic Tea