RE/MAX Welcomes SmartZip as an Approved Supplier, Bringing Targeted Home Seller Marketing to Affiliates Across the U.S.

SmartTargeting: A Quick Tour: SmartTargeting, powered by SmartZip Analytics, helps you find the people most likely to list their home. This video shows how we can pinpoint your best targets. — by SmartZipCorp on April 19, 2012 to Science & Technology (104 seconds)

Pleasanton, California (EastBayDaily) — SmartZip Analytics, Inc., the leader in analytics-powered targeted marketing automation for the real estate industry, announced its acceptance into the RE/MAX Approved Supplier Program. The relationship provides RE/MAX Affiliates preferred access to SmartTargeting, SmartZip’s industry-leading sell-side marketing automation platform, enabling them to accelerate their listings success by identifying and marketing to the best home seller prospects in their neighborhood of choice.

The SmartTargeting platform combines big data, patent-pending predictive analytics, and marketing automation to help agents identify and connect with the best home seller prospects in any neighborhood across the United States. SmartZip’s comprehensive set of home and homeowner information is integrated with its expertise in predictive analytics and high-response direct marketing, to connect agents with potential sellers early in their decision making process and ahead of other competing agents in the neighborhood. Real estate agents also have a powerful advantage to access detailed property, homeowner and community insights via SmartTargeting’s mobile and web apps. Armed with this intelligence, agents can complete due diligence instantaneously to enable relevant and informed connections with homeowners. Since the launch of SmartTargeting in 2010, SmartZip has proven out its predictive algorithms used to identify most likely home sellers – on average, SmartTargeting successfully predicted over 40% of all listings in the top 20% of any given territory, effectively doubling the density of opportunity for the real estate agent.

“We are proud to join the RE/MAX Approved Supplier Program,” said Avi Gupta, president and CEO at SmartZip. “Their agents are experienced and productive and our sell-side marketing solution will gear them to increase their listing success. We look forward to working with RE/MAX and foresee great things ahead.”

“Listings are coveted in the industry, but require focused and consistent efforts to be successful,” said Mike Reagan, RE/MAX senior vice president, business alliances. “SmartZip’s technology does just that – it focuses our Associates on the best home seller prospects, automatically places the brand in front of prospects through online, social and offline channels and arms them with the insights they need to achieve success. We’re very pleased to welcome SmartZip to our program.”

SmartTargeting is already in use by several RE/MAX Affiliates including Jay Macklin, Broker/Owner of RE/MAX Platinum Living in Scottsdale, Ariz. “Since adding the SmartZip program to our office, we’ve experienced phenomenal growth," said Macklin. “It has helped our team become more effective by focusing our Associates on the top potential sellers, automating marketing for us, and allowing us to do what we do best – build relationships with homeowners and help them achieve their home ownership dreams.”

This relationship comes on the heels of significant innovations to the SmartTargeting platform, most recently, pre-targeted Facebook ads, automated handwritten notes, mobile apps for both iOS and Android, and agent customization of marketing campaigns and online ads. Next month, SmartZip plans to release a new and improved second generation mobile app for agents including support for iPad.

To learn more about the predictive analytics technology used by SmartZip, visit or call 855.661.1064.

About SmartZip Analytics, Inc. SmartZip Analytics is a national leader in predictive marketing solutions for real estate and related industries. Using patent-pending home intelligence, predictive analytics and automated marketing campaigns, SmartZip’s SmartTargeting platform offers an integrated solution that can identify top prospects accurately and help reach them through precisely targeted online and offline marketing channels. In addition, leading national real estate companies, including,,, HomeSnap, and others rely on SmartZip’s best-of-breed analytics for their online businesses.

SmartZip is backed by Intel Capital, Claremont Creek Ventures and Javelin Venture Partners, and headquartered in Pleasanton, CA.

About the RE/MAX Network RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 90,000 agents provide RE/MAX a global reach of more than 90 countries. Nobody sells more real estate than RE/MAX.

RE/MAX, LLC, one of the world’s leading franchisors of real estate brokerage services, is a subsidiary of RE/MAX Holdings, Inc. (NYSE:RMAX).

With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $130 million for Children’s Miracle Network Hospitals®, Susan G. Komen® and other charities.

For more information about RE/MAX, to search home listings or find an agent in your community, please visit


Marissa Cazem


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