SmartZip Analytics Announces 2011 ‘Top Gun’ Real Estate Agent for Its SmartTargeting Platform

SmartZip: — by Yann Lhomme on December 7, 2011 to People & Blogs (103 seconds)

Pleasanton, California (EastBayDaily) — SmartZip Analytics, Inc., a leader in predictive marketing solutions, announced that Tom Corte, a real estate agent with ERA Matilla Realty in Playa Del Rey, CA, has been named their 2011 “Top Gun” agent for achieving the most success in growing his listings business using SmartZip’s SmartTargeting platform. Tom Corte was chosen out of hundreds of agents across 23 states in the United States who deployed the SmartTargeting solution in 2011.

SmartTargeting is a highly targeted listings acquisition system for real estate professionals that identifies and engages homeowners most likely to sell their home in the next 6-12 months. SmartTargeting takes the guesswork out of marketing by focusing real estate agents on homeowners most likely to sell, putting agents in front of the best prospects before anyone else and more than doubling their chances of winning listings.

Each month during 2011, SmartZip provided Tom Corte with a list of the top 20% most likely home sellers in his exclusive territory. Together with SmartZip, Corte leveraged the predictive list to engage with prospective sellers using a comprehensive, multi-touch, cross-channel marketing strategy that includes targeted door knocking, direct mail, online advertising, e-mail marketing, and phone follow up. “SmartTargeting has been a game changer for me in 2011,” noted Corte. “As a direct result of SmartTargeting’s predictive insights, I increased my business nearly 50% over 2010, making it my best year since the start of the real estate downturn in 2007.” Corte directly attributes winning over a dozen listings worth a total commission value of over $200,000 to his successful implementation of the SmartTargeting program.

It is Tom Corte’s targeted and creative door knocking campaign that has especially helped him gain rapid traction in his farm, outperform other agents, and win a greater share of available listings last year. “I spend at least an hour each day knocking on the doors of the most likely home sellers that SmartZip identifies in my territory,” explains Corte. “I find that the homeowners at the top of SmartZip’s predicted list are much more receptive to discussing their options to sell. SmartTargeting gives me confidence to approach the targeted homeowners with unique intelligence that empowers me to dramatically increase my close rates.”

“Tom Corte has demonstrated the power of focused marketing,” said Avi Gupta, Vice President of Marketing and Operations at SmartZip. “Directing agents’ efforts on the top 20% homeowners who are most likely to sell, and nurturing them consistently with branding and personal contact is the key to growing a successful listings business.”

SmartZip’s SmartTargeting system for listing agents is available nationwide. Territories can be customized for individual agents or broker offices down to the street level and are available on either an exclusive or non-exclusive basis. For more information, please visit or call 925.271.6272.

About SmartZip Analytics

SmartZip is a predictive marketing company offering a smarter way to sell products and services to the home. Using Industry-leading home intelligence, predictive analytics, and integrated offline/online media campaigns, SmartZip's predictive marketing platform pro-actively finds and nurtures homeowners who are most likely to buy. Hundreds of real estate professionals, solar energy companies and lenders rely on SmartZip to reach top prospects early and accelerate sales. SmartZip predictive marketing solutions are deployed nationally by industry segment and licensed to local and national market leaders on a territory basis.

SmartZip is a privately held corporation, backed by Intel Capital and headquartered in Pleasanton, CA.


Avi Gupta