Pleasanton, California (EastBayDaily) — SmartZip Analytics, Inc., a leader in predictive marketing solutions, announced the launch of its second generation SmartTargeting platform (version 2.0), a highly targeted listings acquisition system for real estate professionals that identifies and engages homeowners most likely to sell their home in the next 6-12 months. SmartTargeting takes the guesswork out of marketing by focusing real estate agents on homeowners most likely to sell, putting agents in front of the best prospects before anyone else and more than doubling their chances of winning listings.
SmartTargeting combines SmartZip’s extensive set of home and homeowner information with its expertise in predictive analytics and high-response direct marketing to connect agents with sellers and nurture them until they turn into a client. SmartZip’s year-long testing of the first generation of SmartTargeting, originally released in the summer of 2010, has proven out the patent-pending predictive algorithms used to identify most likely home sellers – on average, SmartTargeting successfully predicted over 40% of the listings in any given territory, effectively doubling the density of opportunity for the real estate agent.
“While the first generation SmartTargeting focused on getting the analytics right, the second generation takes marketing to homeowners to a whole new level for real estate agents,” said Avi Gupta, Vice President of Marketing and Operations for SmartZip. “Having proven that our analytics deliver the expected results with twice the opportunity, we are now delivering a fully automated platform that engages and qualifies the best prospects even before they are ready to sell their home.”
“Since signing up with SmartZip less than 5 months ago, we have generated over 6 new listings using SmartTargeting,” said Tom Corte with ERA Matilla Realty, a real estate brokerage in Playa Del Rey, CA. “I have saved time and money because SmartTargeting directed me with focused efforts. That is immeasurable in the prospecting arena.”
SmartTargeting applies innovative statistical techniques to a vast array of home and homeowner attributes to identify unique factors that are most relevant to homes coming up for sale. These factors vary from one territory to another, and change with time and evolving market conditions. Automated and highly targeted direct mail campaigns are then sent to the targeted homeowners, leading them to an online website where interest and future intent is qualified. These targets are then automatically nurtured through a combination of direct mail, email, and online campaigns, while positioning the agent’s brand in front of the prospect.
“I used to indiscriminately mail to my entire farm,” said Diane Hourany with Zephyr Real Estate, a real estate brokerage in San Francisco, CA. “I’d ask the Title company for labels without knowing anything about the homeowners or how inclined they were to sell. SmartTargeting has really narrowed that down for me. I love that it is data driven and analyzes the homes based on many criteria to accurately pinpoint the most likely sellers.”
The SmartTargeting system is available nationwide. Territories can be customized for individual agents or broker offices down to the street level and are available on either an exclusive or non-exclusive basis.
For more information, please visit http://www.smartzip.com/targeting, which includes a short video on how SmartTargeting works, or call 925.271.6272 for a personal demo.
SmartZip is a predictive marketing company offering a smarter way to sell products and services to the home. Using Industry-leading home intelligence, predictive analytics, and integrated offline/online media campaigns, SmartZip’s predictive marketing platform pro-actively finds and nurtures homeowners who are most likely to buy. Hundreds of real estate professionals, solar energy companies and lenders rely on SmartZip to reach top prospects early and accelerate sales. SmartZip predictive marketing solutions are deployed nationally by industry segment and licensed to local and national market leaders on a territory basis.
SmartZip is a privately held corporation, backed by Intel Capital and headquartered in Pleasanton, CA.