The 7 Innovation Secrets of Apple CEO Steve Jobs

Innovation Secret of Steve Jobs Introduction: Author Carmine Gallo talks about his new book, The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success — by Carmine Gallo on August 25, 2010 to Education (333 seconds)

Pleasanton, California (EastBayDaily) — Speaking at the 2010 World Business Forum, legendary General Electric CEO, Jack Welch, praised Apple CEO Steve Jobs as the most innovative business leader in the world. According to Welch, “From an innovative, passion driven perspective, Steve Jobs is a model leader.”

This begs the question, “What makes Steve, Steve?” More important, what can the rest of us learn from Steve Jobs? The answer can be found in Carmine Gallo’s new book, The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success (McGraw-Hill, October 12, 2010).

The Innovation Secrets of Steve Jobs reveals the 7 principles that Steve Jobs has consistently used throughout his life and career to revolutionize four industries: computing, movies, music, and telecommunications. It contains first person interviews with former Apple employees, analysts, experts and entrepreneurs who have applied the Apple “ethos” to introduce groundbreaking new products, services, and brands.

From opening himself up to divergent experiences (Kick start your brain) to striving for simplicity in design, marketing and communications (Say no to 1,000 things) to inspiring evangelists with a bold vision (Put a dent in the universe) or truly understanding the needs of his customers (See genius in their craziness), Jobs has created innovative products and experiences by following these 7 simple and attainable principles:

1.    Do what you love. 2.    Put a dent in the universe. 3.    Kick-start your brain. 4.    Sell dreams, not products. 5.    Say no to 1,000 things. 6.    Create insanely great expectations. 7.    Master the message.

The billionaire founder of, Marc Benioff, endorsed The Innovation Secrets of Steve Jobs by saying it “gives you the tools to unleash your inner Steve.” CEO and New York Times bestselling author, Tony Hsieh, says Carmine’s book provides “an inspiring roadmap for anyone who wants to live a life of passion and purpose.”

The Innovation Secrets of Steve Jobs is an inspiring read for every enterprising entrepreneur, Apple fan, Mac maniac, sleepless startup, or motivated MBA. Buy it today to propel your own breakthrough success.

Carmine Gallo is a communications coach for the world’s most admired brands. Gallo provides messaging, media training, presentation skills, and public speaking workshops for leading global executives. He is a popular keynote speaker whose multimedia presentations are a hit with audiences around the world. Gallo’s previous book, The Presentation Secrets of Steve Jobs, has become an international bestseller. Visit Gallo online at


Vanessa Gallo
Gallo Communications Group