TIPPETT FX Debuts Stunning New Creature Animation For Efexio App

Efexio Theatrical Trailer: Watch Efexio's new theatrical trailer being shown in cinemas now! — by Efexio on July 12, 2013 to Entertainment (31 seconds)

Berkeley, California (EastBayDaily) — Tippett FX, LLC today announced that it has formed a partnership with visual technology group Pixelux Entertainment to supply and license Hollywood-style original and creature animations for the Efexio special effects marketplace.

In addition, Efexio, Inc. today announced the creation of an exclusive “Tippett Creature Shop” within the Efexio marketplace, featuring downloadable, quality animations of creatures including dinosaurs, penguins, robots, dragons, fairies and monsters.

The marketplace is accessed through an app that allows users to upload their own photos or video footage, choose an effect created by Hollywood special effects artists and easily create a fully rendered movie or photo that can be saved and shared on Instagram or shared immediately via Facebook, YouTube or email. The one-of-a-kind Efexio app allows users to rotate and adjust the scale of each effect, change the lighting and camera angle and make other adjustments by using a series of intuitive tools.

Available for iPad®, iPhone®, Mac® & Windows® PC, the Efexio app is free to download and includes a free effect. Standard animations are priced between $0.99 and $1.99; Pro versions, for users who wish to output at full HD resolution, are priced at $4.99 and $9.99. Starting in July, Efexio will release a new free effect every month.

Tippett FX CEO Jules Roman commented, “We’re very excited about the creative possibilities of Efexio and can’t wait to get feedback from users, and to see them share their own films and photographs on our community channel on YouTube. Whatever the level of your cinematic abilities you'll find a way to add fantasy and excitement to your videos.”

Efexio CEO Alicia Nevarez said, “We are delighted to have Tippett FX join the Efexio marketplace. With their decades of big-budget movie experience, Tippett is raising the bar on the quality of the effects available for consumer video making. We are confident that these new effects will delight our users and encourage them to let their imaginations run wild."

Pixelux Entertainment CEO Mitchell Bunnell commented, “With the high-quality effects produced by Tippett FX, we are entering the visual effects publishing business with a strong set of content that will give Efexio users truly breakthrough abilities for customizing their videos.”

Tippett Studio founder, Phil Tippett, adds, "When I was a kid, I made movies using Marx playsets, mixing up all the characters to create my own worlds. What's exciting about this tool is that it gives a new generation of filmmakers and storytellers a digital tool kit to activate their own imaginations."

About Tippett Studio

Founded in 1984, Tippett Studio is an Academy Award®-winning VFX company specializing in a wide range of CG animation and digital effects for feature films, television and commercials. Projects include Ted, The Twilight Saga, Cloverfield, Hellboy, Starship Troopers, Jurassic Park and After Earth. Tippett Studio is in production on Seth MacFarlane’s A Million Ways To Die In The West http://www.tippett.com

About Efexio

Efexio, Inc. is the owner and operator of the Efexio Store, a marketplace for Hollywood-style CGI special effects that anyone can add to their own videos and photos. Created by Hollywood special effects artists, effects on the store are three-dimensional and customizable. Through the Efexio App, available for iPhone, iPad, Mac and Windows PC, anyone can easily download, customize and add effects to any video or photo and save or share their creations on social media. http://www.efexio.com

About Pixelux Entertainment

Pixelux Entertainment provides technology that automates art asset generation for video games and films through advanced simulation. The company offers a unique real-time material physics simulation technology called "Digital Molecular Matter" or DMM. It is the engine behind the simulated destruction of buildings and cities in this summer's blockbuster movies, including "Man of Steel," and "Iron Man 3.” http://www.pixelux.com


Niketa Roman
Tippett Studio